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Bringing in the digital future

Tags: Marketing support   |   Added:

The Glazerite UK Group Ltd has unveiled a completely new website with two main goals to empower installers to make the most of their potential and show their businesses in the very best light and to draw in more homeowners to generate more sales leads.

The new site forms the core of the trade fabricator’s digital marketing plan going forward, by incorporating the latest best practice to make the site accessible for all users and some additional functionality to make sharing and liking the content across social media much easier.  Complete now with a user-specific customer portal where installers can pick up their latest sales leads and monitor their Glazerite account as well as accessing an industry-leading array of bespoke marketing materials and resources plus all the technical spec and certifications they could ever need.

But Glazerite have a lot more to think about than themselves when it comes to digital marketing as they offer a completely free bespoke website to all of their installers. These sites are also undergoing some radical changes and updates to boost appeal and give installers more flexibility to integrate with their social media to increase awareness and generate interest.

 “We’ve invested heavily in our digital marketing tools this year, the launch of our new website demonstrates the focus we are placing on our customers and their individual needs. Nothing is a one size fits all and they all look for different information, we’ve tried to be mindful of this in the development of our new site,” said Group Marketing Manager, Michelle Wright.

All this is of course backed up by Glazerite’s ongoing support package of traditional marketing and design, which customers have always made full use of.

Michelle concluded: “The next phase of this is to finalise the upgrades to our installer websites, the first phase included making the site mobile friendly and the addition of some more installer specific pages as a result of feedback we received. We’re now adding some further enhancements to help further with SEO and social media integration.  This will all be ready for launch at the end of August.”

The Glazerite UK Group Ltd is VEKA’s largest trade fabricator in the UK and a long-standing Network VEKA member. Glazerite offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.

Recent News

Glazerite launches sales support suite for heritage range
The Glazerite UK Group Ltd has launched its Heritage Range brochure and an accompanying suite of marketing materials for installers looking to showcase the range to customers.  With something for every budget, the Heritage Range brings together a host of alternatives to high-maintenance timber, including flush sash and vertical slider windows. With developments in energy efficiency, security and the aesthetics, colours and finishes of windows, doors and hardware, homeowners are increasingly seeing the benefits of using virtually maintenance-free uPVC over wood.  The 24-page brochure showcases Glazerite's complete range of heritage-style systems designed to restore or add traditional character to homes, from leading brands including The Residence Collection, Halo and VEKA.  As part of its ongoing aim to support installers, Glazerite has also launched a range of accompanying sales support material which can be tailored with the installer's own branding and company details. The marketing materials include dropcards, banner stands and posters as well as counter display units designed to increase customers' awareness of the Heritage Range.  Michelle Wright, Glazerite's Group Marketing Manager, explains: "Thanks to developments in product aesthetics and the virtually maintenance-free benefits of uPVC, homeowners are increasingly seeing its value for use in period property installations. Our brochure encapsulates the complete range in one collection in order to support installers when they're in front of customers. The supporting material, such as the dropcards and banner stands, can be fully branded with the installer's own company logo and information for just the price of the print run." To find out more about the full Heritage Range sales support package, please email marketing@glazerite.net. Download the Heritage range brochure here.
  |   Tags: Marketing support, VEKA, Halo, Residence Collection
Glazerite adds three new faces to Sales & Marketing team
The Glazerite UK Group Ltd is looking to better serve the needs of its growing installer base with a number of new appointments to its sales and marketing team. Katie Sampson joins the Wellingborough-based fabricator this month as Area Sales Manager, with responsibility for customers across the South East and the Midlands. Reporting directly into Glazerite’s Group Sales & Marketing Director, Jeff Dunn, Katie says: “I can’t wait to get started and to meet my customers. I’ve worked with Glazerite before when I was at Network VEKA (now Independent Network) and have watched them grow from afar. I really like their customer-focused ethos and I’m delighted to be joining them.” Jeff adds: “Katie’s appointment comes at an exciting time for Glazerite and our customers. She has proven industry experience, including installer support and trade counter positions with some leading industry brands. She also has a thorough knowledge of the portfolio, from VEKA/Halo products right through to doors, hardware and roofing systems, and brings with her energy, a proven work ethic and a great understanding of customer service.” Katie joins Glazerite from a Sales Manager role at Ultraframe and has previously worked in customer-focused roles with VEKA and SIG plc. As part of its sales and marketing team’s transformation, Glazerite has also recently appointed Jeff Dunn into the newly-created Group Sales and Marketing Director role, and last year recruited Lauren Edwards as Digital Marketing Coordinator. Jason Thompson, Managing Director, explains: “As part of our aim to help installers become best-in-class, we wanted to bolster the support we can give to our customers, including digital marketing support. Lauren’s expertise means we can provide tailored website content, social media management and search engine optimisation to help our installers attract new customers.” Lauren has already made an impact, with the news she has been shortlisted for ‘Social Networker’ at this year’s National Fenestration Awards. Meanwhile, Jeff Dunn is settling into his new role at the fabricator and is looking ahead to the benefits a growing team can bring for customers. “It’s a great time for Katie to be joining our team. We’re looking forward to getting out and about seeing customers and continuing to deliver the exceptional service they expect from us.”
  |   Tags: Marketing support, Glazerite
Glazerite shortlisted for prestigious G18 Award
The Glazerite UK Group Ltd has been nominated for ‘Fabricator of the Year’ at this year’s G Awards, which take place in London on 30th November 2018.  The news follows Glazerite’s success last year in the same category, when they were crowned winners.  Director, Jason Thompson, says of the nomination: “We are delighted to have been shortlisted once again for this coveted award. Our teams have worked harder than ever across all four of our sites this year, building on the success of the G17 awards in a number of ways. We’ve extended our product range, invested in manufacturing and strengthened our installer-support team as we continue with our aim to help our customers become best-in-class.   “Like everyone across the industry, we’ve faced tough trading conditions and it’s not all been plain sailing. We’re extremely grateful to our customers and suppliers for the loyalty and support they’ve continued to show us and we’re thrilled to see that some of them, like Thistle Windows and VEKA, are up for awards themselves. We wish them, and the rest of this year’s finalists, all the best.”  2018 has seen Glazerite strengthen its heritage range with the addition of the Residence 7 FlushSash product and a mechanical jointed version of their VEKA Vertical Slider. The portfolio has also been enhanced with a range of new composite doors from Halo and Solidor, as well as an increased choice of colours.  Wellingborough-based Glazerite has also appointed a digital marketing specialist, Lauren Edwards, in order to specifically support installers with their online ambitions. Lauren works closely with customers looking to increase awareness by using tailored techniques such as search engine optimisation, mobile-friendly websites and an enhanced social media presence. Jason adds: “As well as our people, we’ve also continued to invest in our vehicle fleet and our manufacturing sites, with new machinery and expansion planned for our Bolton site for example.   “I’d like to thank all of the team here at Glazerite for the exceptional customer service they deliver, day in, day out and I know we are all thrilled to have been recognised again this year. We’re up against some strong competition, but whatever happens, we know we’ll have a fantastic evening.”
  |   Tags: Glazerite, Events

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