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A very big little business

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Many years ago, a fledgling trade fabricator called Glazerite began to grow, firstly by giving its small customers the kind of service that others only gave to their big accounts. But then, and more uniquely, it went on growing by remaining loyal to those same small customers even after the much bigger ones started to sign up.

Now, as a result, some of those small customers are doing very big things, still with the support of what is now The Glazerite UK Group Ltd, and there could be no better example than Aylesbury-based Goldseal Conservatories Limited. Comprising only Gary Copp with son Rhys and their friend Adam as fitters, the company has a portfolio of some very enviable installations worth as much as £60,000 per household, with no salespeople, no advertising and no promotions – and business has never been better.

Gary explained: “Glazerite has built itself by working with small companies like us that need to keep a level of service and trust in everything we do. That is very important to us and has been a big part in our getting to where we are today.”

Trust is a very big part of that support, he added: “If I ring and say a frame has arrived damaged, they will take my word and get a replacement out to me straight away, not wait until they see the return, so I can get the job done.

It was not so at the beginning, he continued. Having been in the industry most of his working life, he took the big step of setting up on his own ten years ago when he grew frustrated at working for other people but at first it did not work out too well: “We just weren’t getting the support we needed from our first supplier. Then after a couple of years, we moved over to Glazerite and straight away wished we’d done it sooner!”

Goldseal’s customer profile of both high value properties and many traditional village locations fits in ideally with Glazerite’s product range, so the Residence9 flush sash is much in demand as well as the mainstay of the acclaimed VEKA FS70 and its online gallery at www.goldseal.org.uk shows just a few of the installations in its impressive portfolio.

The Glazerite UK Group is VEKA’s largest trade fabricator in the UK and a long-standing Network VEKA member. It offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.

Recent Case Studies

Thistle Renovate
Glazerite UK Group Limited customer, Thistle Windows and Conservatories, has supplied three unusual curved windows as part of a large scale period property renovation in Aberdeen, for local installer and long-standing customer, Fitzbuild. Andy Cadman, Sales Director at Thistle Windows explains: “The granite-built property had its original timber windows which were around 100 years old and the homeowners wanted to replace them with new, more efficient windows. Keen to replicate the original heritage look, which included three curved frames in the upstairs front bedroom, the homeowners contacted Dave Fitzpatrick from Fitzbuild, having seen the quality of his workmanship at a nearby property. Dave has been a regular customer of our trade division for many years and has experience in fitting this type of window before, and was aware of the installation requirements.” The complete project included around 40 windows as well as residential doors, all finished in white. The specialist blending of the VEKA system and glass units for the curved frames were handled by Glazerite’s Bolton Division, who arranged for the finished products to be shipped to Aberdeen. Group Director Jason Thompson commented: “We always strive to achieve our customers’ requirements, and work with them every step of the way to get the detail right. This installation was a specialist job, where all the glass and units had to be bent, and the finished result is very in keeping with the area and the age of the property; it looks fantastic.” “Glazerite are always ready to take on the challenge of a project which comes with a more complex list of client requirements, and this one was no exception. With a wide ranging product portfolio across 7 profile systems, those projects that may often seem difficult to others can be easily accommodated by the Glazerite team,” Jason added. Award-winning Thistle Windows and Conservatories is Aberdeen’s leading home improvement specialist and has been buying VEKA frames from Glazerite since 20013. Visit www.thistlewindows.com or call 01224 706555 for more information.
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Flush Sash wins the day!
Today’s customers know what they want – and the winners will be the installers who can provide it. So says The Glazerite UK Group Ltd in response to the latest installer partner to benefit from the addition of the Halo Flush Sash system. Mark Russell of Northampton-based MG Window Systems explained: “The customers were looking specifically for a flush sash to replace the existing timber ones in the home. They began by looking online, found our site, we quoted and we got the job. Until taking the Halo Flush Sash from Glazerite, we had been able to imitate a flush window by putting dummy sashes between the real ones but that would not have been enough to win us this job. “The customers had first looked at another, much more expensive flush system. They were perfectly happy to go with our Halo product because of the cost saving it gave them but we know they would not even have looked at a dummy system.” Glazerite already offered one of the most extensive ranges of window and door systems of any trade fabricator but added the Halo systems, including the acclaimed flush sash, when it acquired Peterborough-based City Beads Ltd early last year. Group Director Jason Thompson said: “MG are one of our numerous trade partners that are making good use of it. The tables have turned for many homeowners and rather than finding a company and letting them sell whatever systems they have available, many know exactly what they want and look for a trusted installer who can provide it. “The flush sash window is in the ascendancy at the moment and the Halo system is an ideal choice. MG is only one of our trade partners to be making good use of it.” The benefits didn’t end with the one job, as Mark explained: “The neighbours liked what they saw and we are already quoting for two more houses nearby.”
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Ecologic Windows just keeps getting better
PVC-U specialist and Glazerite UK Group Ltd customer, Ecologic Windows is going from strength to strength since setting up in 2014, with a number of stunning Residence 9 installations under its belt. The Worcestershire-based company was set up by Fred Doodey, who boasts a wealth of industry experience, and as Glazerite’s Group Director Jason Thompson explains, has delivered some stunning projects this year: “With the number of installations completed, Fred has now managed to get Ecologic Windows ranking on the R9 installer website, with the ‘over 20 installations’ badge displayed on their profile, something which can make them stand out against the other companies listed. It is a great achievement and they should be very proud.” As Fred explains, “40% of Ecologic Windows’ work comes from the website Checkatrade.com, and we are also very proud to be approved by the Worcestershire Trading Standards via the checkatrade website. Additionally we have recently been invited to join ‘Which’ as a trusted trader, and are in the process of getting everything confirmed. Customer recommendations also account for 40% of our work, and the remaining 20% comes from R9 installations. “Residence 9 is very high-end, and a lot of the installations we do are for substantial properties, where the owners are looking for something special, with attention paid to the small details. One recent project included 9 windows and 2 French Doors to the rear of the property, and 17 windows and an entrance door to the front, all in Cotswold Biscuit. Completed in three phases, the homeowners were really impressed with the finished result. “We do have a small showroom with R9 products on display, but you only need to walk around Crowle and you’ll see examples of our work everywhere, as we have completed a total of 31 installations on properties in the village! Nine of these are R9 installations and the rest are VEKA products, including Solidor doors.” Buying his VEKA frames from Glazerite since the beginning, Fred believes that they have the best profile on the market, and the service to match: “I work well with Glazerite as not only do they offer a great range of products, but they also offer fantastic support packages, including Maco Secure Plus and Edgetech 20 Year Guarantees, which give me the edge when competing for new projects. We have won projects in the past when our quote wasn’t the lowest, but the customer could be confident that we would give them the finest result. Our success is down to offering the best possible products at competitive prices, backed up with industry-leading guarantees on the installation and product.” For more information or to contact Ecologic Windows call 01905 676333 or visit www.ecologicwindows.co.uk or to contact The Glazerite UK Group Limited visit www.glazeritewindows.co.uk or call 01933 443222.
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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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