CHARLES GROSVENOR GOES RETAIL WITH GLAZERITE SUPPORT PACKAGE
Not many window companies can claim a 44-year reputation for quality and service so when VEKA approved installer Charles Grosvenor Ltd decided to move into retail and launch its first showroom, it was a natural step to look for a fabricator with the same track record.
The Redditch-based family business had been manufacturing windows for three years, mainly in support of its long-established core function of loft conversions. But when the decision came to develop the window retail side and open a showroom, the company turned to Glazerite Windows Ltd because of its all-round package of products and support, as Manager Jim Adcock explained:
“We were planning a major shift towards retail, including investing in a showroom for the first time. We already had experience of Glazerite through a few products we had bought in so we knew we could depend on them for the kind of support we would need as well as the quality and range of the products.
He continued: “We started to see benefits from the showroom as soon as it opened. As well as getting a few walk-ins as expected, we now have somewhere to show our products directly to our existing customers, including a few new ones we had just quoted for. It’s early days yet but the new side of the business is showing great promise.”
The company is not stopping at launching a showroom to promote its retail business – it has already booked space at four consumer exhibitions, including Grand Designs.
Giovanni Sangiovanni of Glazerite’s South West division added: “It is always rewarding to see our products and service playing a part in such a success. Charles Grosvenor is another example of what can be done when a fabricator offers the right product quality and range backed by the kind of service and support that can make such a difference.”
Charles Grosvenor began carrying out loft conversions in 1971 and later added staircase manufacture and installation as well as more recently stand-alone window and door installation.
Glazerite is VEKA’s largest trade fabricator in the UK as well as a long-standing Network VEKA member. It offers a fully nationwide service based on manufacturing units in Northants and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.