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2016 was a fabulous fitshow

Tags: Products, Marketing support   |   Added:

Summing up the 2016 FIT Show as ‘professional, busy, exhausting and genuinely worth-while’, The Glazerite UK Group Ltd has announced that it enjoyed a hugely successful exhibition, taking the opportunity to launch a raft of exciting new products on its extensive stand.

At the core of the stand was the marketing hub where new and existing customers were taken through some great new digital marketing tools available.

Glazerite’s director, Jason Thompson, commented: “While our portfolio was already one of the most extensive in the industry, we have never been a company that likes to rest on our laurels and have always strived to innovate and move forward. As such, the FIT Show provided us with the perfect platform to introduce 10 new products, including a variety of windows and doors, as well as hardware and new colours and of course our latest marketing tools.”

The latest additions to Glazerite’s product offering unveiled at the FIT Show include; Palladio composite doors, WarmCore windows, an enhanced VEKA Imagine bi-fold, Halo’s FlushSash, 70mm System10 and Rustique systems, Swiftglide integral blinds, Brisant Secure’s market leading Ultion cylinder, the new VEKA M70 bevelled suite, plus two new colours for Solidor composite doors. Glazerite Director, Jason Thompson says:

“We are a launch partner for Synseal’s new WarmCore aluminium/PVC-U hybrid window system and this generated a tremendous amount of attention. The Palladio doors and Swiftglide integral blinds were also extremely popular, as was the Residence 9 window, but the Halo storm door generated the greatest interest – we are currently working closely with our supply partners to obtain the Kitemark PAS 1188 flood simulation test which, in turn, will open up a new market for our customers.”

At the heart of its stand Glazerite were taking visitors through the marketing support and new digital marketing tools only available to its customers. These include a new fully customisable retail sales presenter that, in turn, can be used to walk customers through a range of products and services, as well as demonstrating the installer’s capabilities and key benefits of working with them. 

The Network VEKA Assure team headed by its Technical and Compliance Manager Austin Greene were also on hand to discuss training and compliance requirements, this proved to be a great asset to the constant flow of visitors that were present throughout the duration of the show.

Jason concluded: “The noticeable increase in visitor numbers kept us very busy for the majority of the three days. This year we only scanned visitors that specifically requested further information or expressed a serious desire to continue our discussions and as a result we received requests from over 100 companies and of those, over 90% have translated into genuine leads. We’ll now be working hard to follow up enquiries by phone, as well as arranging personal visits and factory tours. We had a fantastic FIT Show – it was a very professional event that represented some of the best companies in the industry and we were very proud to be a part of it.”

Glazerite is The VEKA UK Group’s largest trade fabricator in the UK and a long-standing Network VEKA member. It offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.

Recent News

Glazerite and D&M Windows team up on office installations
Olham-based D & M Windows and Doors Ltd has recently completed two large commercial installations using windows and doors fabricated by The Glazerite UK Group Ltd. VEKA-approved installer, D & M Windows, was appointed by contractors Brown & Bancroft to work on the Siemens office building in Congleton, Cheshire, thanks to their extensive experience across the North West. The transformation of the building took three months to complete and involved the installation of 200 VEKA M70 windows, in White, over four floors. Founded in 2006, by Mark and Darren Hoolickin, D & M Windows has worked with VEKA's largest trade fabricator, Glazerite, for the last four years. Last month, the installer put the finishing touches on another office building, Burlington House, in Crosby, Liverpool, using windows fabricated by Glazerite. In their first job for Amspec Ltd, Mark, Darren and their team installed over 500 VEKA M70 windows in Anthracite Grey, with a white interior. The project took just under five months to complete.  D & M Windows' Managing Director, Mark Hoolickin, says: "We pride ourselves on providing excellent customer service and pour 100 per cent commitment into every job. As a family-run business, we work across every project from start to finish to ensure the customer receives the very best. Thanks to VEKA's profile system and fabricator Glazerite, we are able to achieve high standards on a range of jobs, from bespoke residential properties right through to large commercial installations like Siemens and Burlington House." Peter Smith, of Glazerite's North West division, adds: "Both installations are exemplary and highlight the high quality workmanship carried out by the D & M Windows team. We are delighted to have been able to supply both prestigious projects." To contact D & M Windows visit www.dandmwindowsanddoors.co.uk. 
  |   Tags: Commercial, Installers
Glazerite launches sales support suite for heritage range
The Glazerite UK Group Ltd has launched its Heritage Range brochure and an accompanying suite of marketing materials for installers looking to showcase the range to customers.  With something for every budget, the Heritage Range brings together a host of alternatives to high-maintenance timber, including flush sash and vertical slider windows. With developments in energy efficiency, security and the aesthetics, colours and finishes of windows, doors and hardware, homeowners are increasingly seeing the benefits of using virtually maintenance-free uPVC over wood.  The 24-page brochure showcases Glazerite's complete range of heritage-style systems designed to restore or add traditional character to homes, from leading brands including The Residence Collection, Halo and VEKA.  As part of its ongoing aim to support installers, Glazerite has also launched a range of accompanying sales support material which can be tailored with the installer's own branding and company details. The marketing materials include dropcards, banner stands and posters as well as counter display units designed to increase customers' awareness of the Heritage Range.  Michelle Wright, Glazerite's Group Marketing Manager, explains: "Thanks to developments in product aesthetics and the virtually maintenance-free benefits of uPVC, homeowners are increasingly seeing its value for use in period property installations. Our brochure encapsulates the complete range in one collection in order to support installers when they're in front of customers. The supporting material, such as the dropcards and banner stands, can be fully branded with the installer's own company logo and information for just the price of the print run." To find out more about the full Heritage Range sales support package, please email marketing@glazerite.net. Download the Heritage range brochure here.
  |   Tags: Marketing support, VEKA, Halo, Residence Collection
Glazerite adds three new faces to Sales & Marketing team
The Glazerite UK Group Ltd is looking to better serve the needs of its growing installer base with a number of new appointments to its sales and marketing team. Katie Sampson joins the Wellingborough-based fabricator this month as Area Sales Manager, with responsibility for customers across the South East and the Midlands. Reporting directly into Glazerite’s Group Sales & Marketing Director, Jeff Dunn, Katie says: “I can’t wait to get started and to meet my customers. I’ve worked with Glazerite before when I was at Network VEKA (now Independent Network) and have watched them grow from afar. I really like their customer-focused ethos and I’m delighted to be joining them.” Jeff adds: “Katie’s appointment comes at an exciting time for Glazerite and our customers. She has proven industry experience, including installer support and trade counter positions with some leading industry brands. She also has a thorough knowledge of the portfolio, from VEKA/Halo products right through to doors, hardware and roofing systems, and brings with her energy, a proven work ethic and a great understanding of customer service.” Katie joins Glazerite from a Sales Manager role at Ultraframe and has previously worked in customer-focused roles with VEKA and SIG plc. As part of its sales and marketing team’s transformation, Glazerite has also recently appointed Jeff Dunn into the newly-created Group Sales and Marketing Director role, and last year recruited Lauren Edwards as Digital Marketing Coordinator. Jason Thompson, Managing Director, explains: “As part of our aim to help installers become best-in-class, we wanted to bolster the support we can give to our customers, including digital marketing support. Lauren’s expertise means we can provide tailored website content, social media management and search engine optimisation to help our installers attract new customers.” Lauren has already made an impact, with the news she has been shortlisted for ‘Social Networker’ at this year’s National Fenestration Awards. Meanwhile, Jeff Dunn is settling into his new role at the fabricator and is looking ahead to the benefits a growing team can bring for customers. “It’s a great time for Katie to be joining our team. We’re looking forward to getting out and about seeing customers and continuing to deliver the exceptional service they expect from us.”
  |   Tags: Marketing support, Glazerite

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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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