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2016 was a fabulous fitshow

Tags: Products, Marketing support   |   Added:

Summing up the 2016 FIT Show as ‘professional, busy, exhausting and genuinely worth-while’, The Glazerite UK Group Ltd has announced that it enjoyed a hugely successful exhibition, taking the opportunity to launch a raft of exciting new products on its extensive stand.

At the core of the stand was the marketing hub where new and existing customers were taken through some great new digital marketing tools available.

Glazerite’s director, Jason Thompson, commented: “While our portfolio was already one of the most extensive in the industry, we have never been a company that likes to rest on our laurels and have always strived to innovate and move forward. As such, the FIT Show provided us with the perfect platform to introduce 10 new products, including a variety of windows and doors, as well as hardware and new colours and of course our latest marketing tools.”

The latest additions to Glazerite’s product offering unveiled at the FIT Show include; Palladio composite doors, WarmCore windows, an enhanced VEKA Imagine bi-fold, Halo’s FlushSash, 70mm System10 and Rustique systems, Swiftglide integral blinds, Brisant Secure’s market leading Ultion cylinder, the new VEKA M70 bevelled suite, plus two new colours for Solidor composite doors. Glazerite Director, Jason Thompson says:

“We are a launch partner for Synseal’s new WarmCore aluminium/PVC-U hybrid window system and this generated a tremendous amount of attention. The Palladio doors and Swiftglide integral blinds were also extremely popular, as was the Residence 9 window, but the Halo storm door generated the greatest interest – we are currently working closely with our supply partners to obtain the Kitemark PAS 1188 flood simulation test which, in turn, will open up a new market for our customers.”

At the heart of its stand Glazerite were taking visitors through the marketing support and new digital marketing tools only available to its customers. These include a new fully customisable retail sales presenter that, in turn, can be used to walk customers through a range of products and services, as well as demonstrating the installer’s capabilities and key benefits of working with them. 

The Network VEKA Assure team headed by its Technical and Compliance Manager Austin Greene were also on hand to discuss training and compliance requirements, this proved to be a great asset to the constant flow of visitors that were present throughout the duration of the show.

Jason concluded: “The noticeable increase in visitor numbers kept us very busy for the majority of the three days. This year we only scanned visitors that specifically requested further information or expressed a serious desire to continue our discussions and as a result we received requests from over 100 companies and of those, over 90% have translated into genuine leads. We’ll now be working hard to follow up enquiries by phone, as well as arranging personal visits and factory tours. We had a fantastic FIT Show – it was a very professional event that represented some of the best companies in the industry and we were very proud to be a part of it.”

Glazerite is The VEKA UK Group’s largest trade fabricator in the UK and a long-standing Network VEKA member. It offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.

Recent News

Glazerite Rebrand Goes North
The Glazerite UK Group has completed the latest phase of a large-scale project to rebrand all premises and delivery vehicles by the end of 2018.  Glazerite's Northwest manufacturing arm, based in Bolton, has been the latest site to receive the new company-branded signage and directional and safety signage, in addition to a new 26 x 6 foot advertisement positioned to face out on to a major road network.  As Group Marketing Manager Michelle Wright explains, the reason behind the rebrand is twofold: "We planned to rebrand out site signage this year and refresh the livery on our vehicles as part of our transition from Glazerite Windows Ltd to The Glazerite UK Group. With this we'd decided to take more of a retail focus with our vehicles to generate interest with homeowners across the country for our installers. Following the relaunch of Independent Network (IN) last year we decided to rebrand our fleet of vehicles to align with the new look and branding of Independent Network." The full fleet of vehicles has now been transformed with the new eye-catching design. Moving on from their previous trade style with the new fleet is retail-focused, featuring aspirational lifestyle imagery and links to the IN branding and logo. This retail focused look is also used on the large advertisement at the Bolton site, which is viewed by the many motorists of the busy M61 motorway.  Karun Lund, Head of Independent Network, adds: "We are thrilled with the updates that Glazerite UK Group have applied to their livery and signage. The design on the IN brand was carefully created to work harmoniously with that of our Fabricators and Installers and this collaboation speaks volumes of its success. As we become more consumer focused and with the volume of potential customers travelling on the busy motorways each day, the new vehicles are a great advertisement for the successful partnership of Independent Network and Glazerite UK Group." With its sites in Bolton and Peterborough, and specials factory in Wellingborough all complete, Glazerite will now move on to updating signage at its Wellingborough head office and Bristol distribution hub.
  |   Tags: Glazerite
Adeva goes large in Wimbledon with Glazerite and VEKA
It's a tough decision for any SME - risk stepping up to your biggest contract ever or to play safe and lose out on a big chunk of business. But it was less of a dilemma for Kent-based Adeva Home Improvements because, as Director Geoff Dwyer explained, the backing of the Glazerite UK Group as well as VEKA was crucial in tackling the job.  "We might otherwise have had serious doubts about taking in on," he said after completing the installation of nearly 3,000 windows and doors as part of a £2.2 million refurbishment of Wandsworth's Wimbledon Park Estate. "But Glazerite was with us all the way. We've been working with them for about six years, and VEKA much longer. We knew the product and the customer service. Glazerite were very supportive; they were up to speed on manufacture and delivery and, just as important, if any problem arose, they would be there to rectify straight away." The job was not without challenges, he continued, firstly in removing the original Crittal steel frames, which were not only set into concrete but many had to be taken out in a single three metre by two metre piece. Also the new frames were an unusual combination of side-hung casement and tilt/turns which might have been a problem for some fabricators, though Glazerite took them in its stride. Adeva installed the A-Rated, SBD specification windows and doors based on the VEKA M70 system, in white for main contractor Mulalley and Company Ltd of Woodford Green on behalf of the London Borough of Wandsworth. VEKA also carried out the wind load calculations for the design specification.  Geoff Dwyer concluded: "This was a very substantial piece of work, and by far our biggest contract to date. But we may well have had to think twice about going for it if it had not been for the support we got from Glazerite"
  |   Tags: Commercial, New M70, Installers
Glazerite Chooses HiTech Blinds
G-Award Winners The Glazerite UK Group Ltd has become the latest high-profile brand to begin offering blinds from HiTech Blinds Ltd.  The long-standing national firm has built its business offering quality doors and windows using VEKA, Halo and a host of leading systems including Solidor, Warmcore and Residence Collection.  Now, after being named G17 Fabricator of the Year back in November 2017, The Glazerite UK Group Ltd has expanded that product portfolio even further by offering HiTech Blinds. HiTech blinds Ltd was the brainchild of industry veteran Nigel Greening and two experienced Directors from commercial aluminium fabricator AGF Ltd, Mike Yerrell and Michelle Scotney. With the help of integrated blind and IGU expert Ian Woolley, who was brought in to help grow the business, the Peterborough company has quickly become a force to be reckoned with.  Glazerite Group Marketing Manager Michelle Wright comments: "We pride ourselves on offering one of the most comprehensive product ranges in the industry. We also like to offer our installers additonal products and enhanced benefits that can help them close a sale of upsell. The partnership with HiTECH blinds was formed initially because they have a blind system that met our demanding standards. We've got a reputation to keep, which is why we only work with the best brands in the industry. We'll never offer our customers anything we're not 100% happy with." "We've known Ian for years now - and when he and the HiTECH blinds team came up with an innovative new design, eliminating the common problems we've experienced with other products, we decided we had to take a look. We were hugely impressed - it's a perfect fit for Glazerite and our customers." Successfully cycle-tested to 10,000 cycles, magnetically-operated HiTECH blinds offer BS EN 1279 accreditation, along with a no-nonsense 10-year guarantee - said to be twice that offered by any of the firm's competitors with similar systems.  HiTECH Blinds is claimed to be the only manufacturer on the market capable of offering dual-coloured slats to match dual-coloured frames. It can also produce double and triple-glazed units with Georgian bars and other decorative elements.  HiTECH Blinds Sales Director Ian Woolley commented: "It goes without saying - we're thrilled to have one of the country's best fabricators as a customer. It's a massive vote of confidence in our team and our products, and we're hugely excited to see what the future holds for our partnership with The Glazerite UK Group Ltd." For more information visit www.glazeritewindows.co.uk/trade/products/integral-blinds
  |   Tags: Products

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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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