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GLAZERITE EAST CELEBRATES A YEAR OF INTEGRATION – AT LAST!

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The small matter of a long overdue high-speed broadband installation may be seen by some as the conclusion of a year-long transformation of the former City Beads Halo fabricator into part of The Glazerite UK Group but in many ways, it was more like the beginning.

“Up to then, everything had been paper-based for the 32 years of our existence,” Mark Smith, former MD of the Peterborough company and now director designate of the new division, Glazerite East, explained: “Only when that changed could we really begin to move forward. It was an immensely frustrating time for all but the progress since then has been massive.”

Of course, Glazerite was progressing the transformation on many other fronts during the wait, not least in machinery upgrades, and over £125,000 was spent on new quad and crucifix welders from Winmac as soon as the ink was dry on the acquisition deal. Beyond that, another £50,000 went on bringing the IT in line with the existing Glazerite systems and more was spent on signage, vehicle livery and new windows and doors to bring the site inline with the new group brand.

Group Director Jason Thompson said the lack of broadband strength, and the delay in the provider remedying the problem were a major setback: “This meant we were not able to introduce our Evonet management and other systems for the better part of a year. However, we made the best use of that time, not only implementing the ‘hard’ changes like upgrading the building and machinery, but also introducing the Glazerite culture among the workforce.

“We began with familiarising all the staff with Glazerite and assuring them of our long-term commitment to the business as well as outlining our short and medium term plans. We have also been able to improve both their working conditions and terms of employment. The other side of the equation is of course the existing customer base and, even before the IT issue was solved, the feedback from them was very encouraging and has gone on getting better since then.”

Now, just as at Glazerite’s other production sites, everything is bar-coded across the whole of production and dispatch so that, along with Evonet, there is full transparency and accountability throughout.

Mark Smith continued: “Now that all the systems are in place, we and our customers are beginning to see the real benefits of the acquisition. Lead times have been brought down in line with the rest of the group, full online quoting and ordering is available to all customers and, most importantly, they all have full access to one of the most comprehensive product ranges in the industry, all via this one single point of contact.  Not to mention the great marketing support that is now available to our installers, being part of the group really does open up so many opportunities to our installers ”

This means the former City Beads customers can now not only offer the full range of mainstream VEKA systems but also its sliding sash and Imagine bi-fold, patio and flush doors, Warmcore windows and bi-folds and all Residence9 and Solidor products. By the same token the rest of the group now has access to the Halo range from Glazerite East’s ongoing operation. Another benefit for Peterboroughcustomers however is that, whether they are working with mainstream VEKA or Halo systems, they can apply to become part of the Independent Network (formerly known as Network VEKA) via Glazerite’s long-standing relationship with the organisation.

Mark Smith concluded: “We see a great future as part of the Glazerite UK Group. The company has already shown that it is prepared to invest time, money and commitment into bringing this new division into line with the standards set by the rest of the group, and we can see that what has happened so far is only the beginning.”

Recent News

Glazerite and D&M Windows team up on office installations
Olham-based D & M Windows and Doors Ltd has recently completed two large commercial installations using windows and doors fabricated by The Glazerite UK Group Ltd. VEKA-approved installer, D & M Windows, was appointed by contractors Brown & Bancroft to work on the Siemens office building in Congleton, Cheshire, thanks to their extensive experience across the North West. The transformation of the building took three months to complete and involved the installation of 200 VEKA M70 windows, in White, over four floors. Founded in 2006, by Mark and Darren Hoolickin, D & M Windows has worked with VEKA's largest trade fabricator, Glazerite, for the last four years. Last month, the installer put the finishing touches on another office building, Burlington House, in Crosby, Liverpool, using windows fabricated by Glazerite. In their first job for Amspec Ltd, Mark, Darren and their team installed over 500 VEKA M70 windows in Anthracite Grey, with a white interior. The project took just under five months to complete.  D & M Windows' Managing Director, Mark Hoolickin, says: "We pride ourselves on providing excellent customer service and pour 100 per cent commitment into every job. As a family-run business, we work across every project from start to finish to ensure the customer receives the very best. Thanks to VEKA's profile system and fabricator Glazerite, we are able to achieve high standards on a range of jobs, from bespoke residential properties right through to large commercial installations like Siemens and Burlington House." Peter Smith, of Glazerite's North West division, adds: "Both installations are exemplary and highlight the high quality workmanship carried out by the D & M Windows team. We are delighted to have been able to supply both prestigious projects." To contact D & M Windows visit www.dandmwindowsanddoors.co.uk. 
  |   Tags: Commercial, Installers
Glazerite launches sales support suite for heritage range
The Glazerite UK Group Ltd has launched its Heritage Range brochure and an accompanying suite of marketing materials for installers looking to showcase the range to customers.  With something for every budget, the Heritage Range brings together a host of alternatives to high-maintenance timber, including flush sash and vertical slider windows. With developments in energy efficiency, security and the aesthetics, colours and finishes of windows, doors and hardware, homeowners are increasingly seeing the benefits of using virtually maintenance-free uPVC over wood.  The 24-page brochure showcases Glazerite's complete range of heritage-style systems designed to restore or add traditional character to homes, from leading brands including The Residence Collection, Halo and VEKA.  As part of its ongoing aim to support installers, Glazerite has also launched a range of accompanying sales support material which can be tailored with the installer's own branding and company details. The marketing materials include dropcards, banner stands and posters as well as counter display units designed to increase customers' awareness of the Heritage Range.  Michelle Wright, Glazerite's Group Marketing Manager, explains: "Thanks to developments in product aesthetics and the virtually maintenance-free benefits of uPVC, homeowners are increasingly seeing its value for use in period property installations. Our brochure encapsulates the complete range in one collection in order to support installers when they're in front of customers. The supporting material, such as the dropcards and banner stands, can be fully branded with the installer's own company logo and information for just the price of the print run." To find out more about the full Heritage Range sales support package, please email marketing@glazerite.net. Download the Heritage range brochure here.
  |   Tags: Marketing support, VEKA, Halo, Residence Collection
Glazerite adds three new faces to Sales & Marketing team
The Glazerite UK Group Ltd is looking to better serve the needs of its growing installer base with a number of new appointments to its sales and marketing team. Katie Sampson joins the Wellingborough-based fabricator this month as Area Sales Manager, with responsibility for customers across the South East and the Midlands. Reporting directly into Glazerite’s Group Sales & Marketing Director, Jeff Dunn, Katie says: “I can’t wait to get started and to meet my customers. I’ve worked with Glazerite before when I was at Network VEKA (now Independent Network) and have watched them grow from afar. I really like their customer-focused ethos and I’m delighted to be joining them.” Jeff adds: “Katie’s appointment comes at an exciting time for Glazerite and our customers. She has proven industry experience, including installer support and trade counter positions with some leading industry brands. She also has a thorough knowledge of the portfolio, from VEKA/Halo products right through to doors, hardware and roofing systems, and brings with her energy, a proven work ethic and a great understanding of customer service.” Katie joins Glazerite from a Sales Manager role at Ultraframe and has previously worked in customer-focused roles with VEKA and SIG plc. As part of its sales and marketing team’s transformation, Glazerite has also recently appointed Jeff Dunn into the newly-created Group Sales and Marketing Director role, and last year recruited Lauren Edwards as Digital Marketing Coordinator. Jason Thompson, Managing Director, explains: “As part of our aim to help installers become best-in-class, we wanted to bolster the support we can give to our customers, including digital marketing support. Lauren’s expertise means we can provide tailored website content, social media management and search engine optimisation to help our installers attract new customers.” Lauren has already made an impact, with the news she has been shortlisted for ‘Social Networker’ at this year’s National Fenestration Awards. Meanwhile, Jeff Dunn is settling into his new role at the fabricator and is looking ahead to the benefits a growing team can bring for customers. “It’s a great time for Katie to be joining our team. We’re looking forward to getting out and about seeing customers and continuing to deliver the exceptional service they expect from us.”
  |   Tags: Marketing support, Glazerite

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