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GLAZERITE OFFER INSTALLERS THE COMPLETE PACKAGE

Tags: Products, Marketing support, Glazerite, installer support   |   Added:

Fresh from another successful FIT Show Jason Thompson, Director at The Glazerite UK Group Ltd, takes time to reflect on what has been most effective in helping the company to cement their name as one of the most comprehensive door and window fabricators in the business:

“The FIT Show is the industry’s key event so always gives us a great platform to reach out to potential trade partners and show what we have to offer. This year was no exception and we got the opportunity to network with lots of great people, including many of our existing partners.”

“Being able to provide these trade partners with such an extensive choice, and the flexibility that comes with that, is definitely one of Glazerite’s strengths,” said Jason. “Offering installers names such VEKA, Solidor, Residence and Palladio, to name just a few, all from one place goes a long way towards making their job easier and more efficient.”

Some of the best examples of the seven profile systems that Glazerite work with were showcased by Jason and his team at the show, including the mechanically jointed VEKA VS, flush sash from Halo, and a selection from the premium R9 range, all displaying the level of quality that the company offers its customers.

“We have already established a good base of quality products for installers to choose from but we are always looking for the next way to further expand and improve our offering to help them remain competitive,” Jason continued. “In the lead up to the show we were delighted to agree an exclusive partnership with acclaimed flood defence manufacturer Flood Angel which means Glazerite installers can now take advantage of membership to an exclusive retail partner network authorised to market these products throughout the UK. It was great to see so many take the opportunity to talk to the Flood Angel representatives and view the flood door example that we had on the stand.

“However, it’s not just about the products, but also the enhanced benefits we can offer our trade partners. One of the key strengths we have as a fabricator is the range of support packages that we can supply through teaming up with some of the most respected organisations in the industry, including Network VEKA, Planitherm Installer Network, Maco Secure +, ERA five star VEKA and Halo approved installer and the Ultion £1000 break in guarantee.

“One of the other vitally important benefits that Glazerite can deliver is good quality marketing support. Almost every fabricator offers something of this nature now, but we have ensured that an experienced dedicated team is in place who are fully equipped to help our members with anything from new logos and brochures, to a brand new website, to training on conversion and sales strategy.

Jason concluded: “UK homeowners have moved on significantly in recent years and have far greater expectations and we have moved on accordingly. This ensures that our installer customers are able to cope with the increasing demands of consumers and the FIT show allows us to physically show our customers what we can offer.”

Recent News

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Improved lead time across the variations range!  We're seeing a massive growth in the demand for coloured windows and doors, as homeowners become more aware of the options available to them rather than just replacing with white uPVC. Always one to keep abreast of industry trends, VEKA has reviewed its lead times across the colour options, resulting in some fantastic improvements for you.  A few key points about the changes This is great news and has introduced some great improvements in terms of lead times to you from us: Anthracite Grey Smooth is now available to you in only 5 days 16 colour combinations are now delivered to you in 5 days Anthracite Grey (1) and Cream (1) are now available in only 5 days for vertical sliders Made to order colour lead times have now been reduced to 5 weeks How this affects the portfolio With these changes, you now have our standard range available in only 5 working days. This includes VEKA M70, FS70 and Halo Rustique and System 10, across casement windows and matching doors. (Please note, lead time on doors for Northwest region is 7-10 days).   Materials to support your sales Swatches:  Foil swatch books are available for the perfect colour match. Lead time chart: For easy reference, we have created a lead time chart based on the latest changes to clearly indicate when you can expect to receive products across our range. Shout about the range! Make a splash about the breadth of colours on your social media and website. We have images of the full swatch range which can be used across your communications. You already know it's one of the key things homeowners are looking for. Just make sure they are aware you can supply them. 
  |   Tags: VEKA
Glazerite doubles comp door offer with contemporary debut and more
The Glazerite UK Group Ltd has almost doubled its VEKA/Halo composite door offering, including unveiling a complete range of contemporary styles for the first time, as well as boosting its colours and grain options from 8 to 40.  The move gives installers not only many thousands of extra combination choices but also access to the entire style and colour offering of the Doorco range, complete with the full range of 29 colour options from the VEKA or Halo outerframe.  Glazerite has not only created a fresh new brochure but is also unveiling an advanced new online Door Designer to make it even easier for homeowners to turn their vision into reality.  The brochure highlights the extended range with now 32 traditional design choices, plus the new range of 18 contemporary styles and the 40 premium colours and grains including the original 8, plus the additional option of any RAL colour as special order. The new offering, along with Glazerite's existing Solidor and Palladio products, gives it one of the most comprehensive door ranges of any trade fabricator, as Director Jason Thompson explained: "Two of the fastest-growing trends in the market are composite doors and colour. Many homeowners are now looking for a modern entrance to their home and our new contemporary range gives the perfect option.  With such a wide array of colours available now in uPVC windows, the homeowners want a door to complement that. At the same time, they are being more and more adventurous with choice of door styles. Now, our installer partners can stay ahead of both of those trends from the same source as their existing window and glazing choices." The new doors come with a substantial range of sidelights, glazing options and hardware styles and finishes, plus high-specification security locks and mechanisms as standard - and all with the Fab & Fix Ten-Year Mechanical Guarantee and surface finish warranty.
  |   Tags: Products, Doors, Glazerite
A step into the digital world pays off for our Shane!
We've been working with Shane Howells Ltd in excess of 15 years and during that time we've forged a strong relationship. With ambitious growth plans for 2018, Shane turned to us for advice on his marketing strategy.  At the beginning of the year, we sat down with Shane to review his business plans for expansion and talk through his objectives with our marketing support - exactly the kind of conversation we want to be having with all of our installers.  With aims to extend their showroom to almost three times its current size, and with exciting plans for growth, it was the perfect time to look at how we could best help Shane to meet his business goals. We broke the plan into two manageable phases. Short Term - Initial boost of business January is always a tricky month, so first on the agenda was a campaign to increase awareness, and boost orders. With an overall budget of £200, we ran a series of Facebook ads targeted at Shane's key geographical areas. Our goal was to increase awareness of a special offer on his warmroof, with the resulting campaign leading to a growth in followers to his Facebook page. At the same time, we carried out a digital audit to review the tools and routes available to his business, looking at what he currently used and how we could improve it in line with his goals. As part of this approach, we built Shane a fully-branded, mobile responsive website in order to give customers further confidence in his business. "So far, 2018 has been all about trying new things for us" says Shane. "When you've done things the same way for so long, it can be difficult to make that leap, especially into the unknown. With the help of Glazerite, I've now run some relatively low-cost ad campaigns on Facebook which have more than proved their worth. I've followed this up with a local radio campaign and the enquiries have flooded in. All this for just a couple of one hundred pounds in spend." He adds, "I was hesitant and unsure about using Facebook, but with Michelle guiding me through and on hand to help with any queries, it ran really smoothly and it's definitely something I'll continue with." Long Term - A drive to achieve those goals Shane Howells Ltd is very well known and respected in its local area, with the majority of work coming via recommendations. In order to cast their net wider, our digital audit helped to identify which areas to focus on and what improvements were needed to deliver a greater digital presence going forward, A major part of this will be ongoing and regular search engine optimisation, as well as continued support and planning for social media.  We focused on the importance of showrooms in a recent issue and it's an approach Shane is already using, with his showroom on hand so that customers can see for themselves what they're buying. With plans to further extend and refurbish the showroom following the purchase of additional space, Glazerite has been instrumental in the development and planning of a great new area that will really make the difference for this business and customers.  In addition, we've been working with Shane to develop videos for his website and social media sharing, as well as sales presentation tools, printed promotional materials and survey forms to help him when he's out and about talking to customers. We're looking forward to continuing to work with Shane over the coming months to help him achieve his goals.
  |   Tags: Marketing support, Installers

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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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