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Glazerite product range extends even further

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GLAZERITE ‘S IMAGINE SUITE GETS FLUSH WITH NEW DOOR RANGE

After being unveiled by VEKA PLC at last year’s Fensterbau Frontale and then previewed again at the FIT Show a month later, the time has finally arrived for Glazerite Windows Limited to officially launch its new Imagine doors.

Proud to offer installers the new door with its seamless and ultimately stylish flush finish, the National trade supplier – which this February celebrates 15 years in business – has an energy-efficient alternative to traditional French and residential doors on its hands that also compliments the Residence 9 flush sash window system that  the company launched back in August 2014.

Continuing to expand on Glazerite’s visually stunning Imagine suite, Glazerite Director Jason Thompson compares the design of the latest addition to another of the its popular products: “Like the Imagine Bi-Fold Door, the Imagine Single and French doors have been designed from scratch. There has been no compromise on hardware as The VEKA UK Group teamed up with ERA - one of the country’s top names in locks and security mechanisms - to design an exclusive range of hardware including hinges, locks and handles.
“As with the Imagine Bi-Fold Door System, the Imagine doors are available with a choice of three threshold options: standard, low threshold (Part M compliant when used with ramps) and ultralow internal room divider.”

Going on to add that the doors are backed by the ERA Five Star Guarantee, something found to be a major selling point for discerning homeowners, according to Jason it offers up to £5000 worth of benefits.

Triple-glazing ready, the doors come with various customising options including: a range of 18 coloured and woodgrain effect foil options; a fully welded outerframe or mechanically jointed one (making it ideal for properties with access difficulties); chamfered and sculptured sashes as well as glazing beads are available; the door to door gasket is available in white or black to complement the hinges; and there’s an option for fitting an aluminum low threshold with internal, external or both transition ramps for wheelchair access.

“The thermal performance is excellent,” Jason concludes. “This is because of the 5 chamber sash and 6 chamber outerframe. The maximum sash width is 1000mm while the outerframe has been stepped down to 70mm, making it ideal for coupling to existing frames in porches and conservatories.”

Glazerite is the largest trade fabricator of the VEKA systems in the UK and also a prominent Network VEKA member, with a reputation for unsurpassed customer service as well as a comprehensive product range. The company offers a fully nationwide service based on manufacturing units in Northants and Greater Manchester and a distribution hub in Bristol.

Recent News

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Improved lead time across the variations range!  We're seeing a massive growth in the demand for coloured windows and doors, as homeowners become more aware of the options available to them rather than just replacing with white uPVC. Always one to keep abreast of industry trends, VEKA has reviewed its lead times across the colour options, resulting in some fantastic improvements for you.  A few key points about the changes This is great news and has introduced some great improvements in terms of lead times to you from us: Anthracite Grey Smooth is now available to you in only 5 days 16 colour combinations are now delivered to you in 5 days Anthracite Grey (1) and Cream (1) are now available in only 5 days for vertical sliders Made to order colour lead times have now been reduced to 5 weeks How this affects the portfolio With these changes, you now have our standard range available in only 5 working days. This includes VEKA M70, FS70 and Halo Rustique and System 10, across casement windows and matching doors. (Please note, lead time on doors for Northwest region is 7-10 days).   Materials to support your sales Swatches:  Foil swatch books are available for the perfect colour match. Lead time chart: For easy reference, we have created a lead time chart based on the latest changes to clearly indicate when you can expect to receive products across our range. Shout about the range! Make a splash about the breadth of colours on your social media and website. We have images of the full swatch range which can be used across your communications. You already know it's one of the key things homeowners are looking for. Just make sure they are aware you can supply them. 
  |   Tags: VEKA
Glazerite doubles comp door offer with contemporary debut and more
The Glazerite UK Group Ltd has almost doubled its VEKA/Halo composite door offering, including unveiling a complete range of contemporary styles for the first time, as well as boosting its colours and grain options from 8 to 40.  The move gives installers not only many thousands of extra combination choices but also access to the entire style and colour offering of the Doorco range, complete with the full range of 29 colour options from the VEKA or Halo outerframe.  Glazerite has not only created a fresh new brochure but is also unveiling an advanced new online Door Designer to make it even easier for homeowners to turn their vision into reality.  The brochure highlights the extended range with now 32 traditional design choices, plus the new range of 18 contemporary styles and the 40 premium colours and grains including the original 8, plus the additional option of any RAL colour as special order. The new offering, along with Glazerite's existing Solidor and Palladio products, gives it one of the most comprehensive door ranges of any trade fabricator, as Director Jason Thompson explained: "Two of the fastest-growing trends in the market are composite doors and colour. Many homeowners are now looking for a modern entrance to their home and our new contemporary range gives the perfect option.  With such a wide array of colours available now in uPVC windows, the homeowners want a door to complement that. At the same time, they are being more and more adventurous with choice of door styles. Now, our installer partners can stay ahead of both of those trends from the same source as their existing window and glazing choices." The new doors come with a substantial range of sidelights, glazing options and hardware styles and finishes, plus high-specification security locks and mechanisms as standard - and all with the Fab & Fix Ten-Year Mechanical Guarantee and surface finish warranty.
  |   Tags: Products, Doors, Glazerite
A step into the digital world pays off for our Shane!
We've been working with Shane Howells Ltd in excess of 15 years and during that time we've forged a strong relationship. With ambitious growth plans for 2018, Shane turned to us for advice on his marketing strategy.  At the beginning of the year, we sat down with Shane to review his business plans for expansion and talk through his objectives with our marketing support - exactly the kind of conversation we want to be having with all of our installers.  With aims to extend their showroom to almost three times its current size, and with exciting plans for growth, it was the perfect time to look at how we could best help Shane to meet his business goals. We broke the plan into two manageable phases. Short Term - Initial boost of business January is always a tricky month, so first on the agenda was a campaign to increase awareness, and boost orders. With an overall budget of £200, we ran a series of Facebook ads targeted at Shane's key geographical areas. Our goal was to increase awareness of a special offer on his warmroof, with the resulting campaign leading to a growth in followers to his Facebook page. At the same time, we carried out a digital audit to review the tools and routes available to his business, looking at what he currently used and how we could improve it in line with his goals. As part of this approach, we built Shane a fully-branded, mobile responsive website in order to give customers further confidence in his business. "So far, 2018 has been all about trying new things for us" says Shane. "When you've done things the same way for so long, it can be difficult to make that leap, especially into the unknown. With the help of Glazerite, I've now run some relatively low-cost ad campaigns on Facebook which have more than proved their worth. I've followed this up with a local radio campaign and the enquiries have flooded in. All this for just a couple of one hundred pounds in spend." He adds, "I was hesitant and unsure about using Facebook, but with Michelle guiding me through and on hand to help with any queries, it ran really smoothly and it's definitely something I'll continue with." Long Term - A drive to achieve those goals Shane Howells Ltd is very well known and respected in its local area, with the majority of work coming via recommendations. In order to cast their net wider, our digital audit helped to identify which areas to focus on and what improvements were needed to deliver a greater digital presence going forward, A major part of this will be ongoing and regular search engine optimisation, as well as continued support and planning for social media.  We focused on the importance of showrooms in a recent issue and it's an approach Shane is already using, with his showroom on hand so that customers can see for themselves what they're buying. With plans to further extend and refurbish the showroom following the purchase of additional space, Glazerite has been instrumental in the development and planning of a great new area that will really make the difference for this business and customers.  In addition, we've been working with Shane to develop videos for his website and social media sharing, as well as sales presentation tools, printed promotional materials and survey forms to help him when he's out and about talking to customers. We're looking forward to continuing to work with Shane over the coming months to help him achieve his goals.
  |   Tags: Marketing support, Installers

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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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