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MORE SYSTEMS …MORE BRANDS …MORE SPECIALITY PRODUCTS – GLAZERITE’S GOT THE LOT AT FIT 2017

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It’s no surprise that The Glazerite UK Group Ltd is promising more than ever at this year’s FIT Show. There’s so much been going on at the UK’s biggest VEKA trade fabricator recently and they can’t wait to show it all off at the industry’s biggest trade event.

Leading the field as ever, Glazerite is unveiling its new high-spec Flood Door, incorporating the Palladio slab and will be looking to sign up suitable companies to take on exclusive regional partnerships.

Not many companies can boast seven profile systems across a whole spectrum of product ranges, not to mention direct links with at least six quality and guarantee organisations, but that is what visitors can expect to see when they visit Stand E15 at the show.

Working with some of the industry’s best, including VEKA, Halo, Solidor, Palladio, Residence, Warmcore and Ultion, gives the company a compelling portfolio, making the stand a must-see for every installer, as Director Jason Thompson explained:

“We have made significant investments in both machinery and people, including our newly opened specials factory, which enables us to differentiate the manufacturing processes for the premium brands in our portfolio. Manufacturing so many profile systems across our product range gives our installers all the flexibility they will ever need when quoting for jobs.

“Of course, we have always had an unbeatable array of systems but this year, we have more than ever, especially now that our City Beads acquisition is fully embedded in the Group and we now offer a full range of the Halo products alongside the main Veka systems.

However, Glazerite’s benefits go beyond the physical things we can see and touch, he added: “Coupled with our products, we are partnered with the industry’s leading quality and guarantee organisations – like Network VEKA, the Planitherm Installer Network, Maco Secure +, the VEKA/ Halo Approved Installer Schemes, the ERA Five-Star Guarantee and the Ultion £1,000 Break-in Guarantee – so Glazerite and these associates can provide the right support package for every company regardless of size.

On the new Flood Door and its proposed retail network, he said: “Glazerite installers are often the first to have access to new or enhanced products. The Flood Door is a great opportunity for retailers to target the many high-risk areas and the regional exclusivity means they will be uniquely placed to market this great product.”

At the core of the stand this year will be the Marketing Hub where Glazerite is inviting existing and potential installer partners to make an appointment for an individual marketing review. With an in-house marketing team, the fabricator is perfectly set up to offer its customers the advice and support they need to grow their business. Glazerite are the people to talk to on stand E15 for any installers looking to get a lot more out of their fabricator.

Jason concluded “Where else could they see so many of the biggest and best names in the industry all on one stand – and know that every one of them is backed by the quality manufacturing, guarantees and service that we stake our name on. A huge part of this offering is the marketing support we offer to our customers, from getting some of the basics in place right through to building them a bespoke website. It’s really all about helping them to make sure their customers have a great first impression of them.

“…and that is exactly why we want to make sure we create the best possible first impression with everyone in the trade – and where better to do that than at the FIT Show 2017”

Register to visit us on stand E15 now and make your marketing appointment by emailing marketing@glazerite.net or register using this link: http://reg.buzz/fit17/2000393

Recent News

Glazerite launches sales support suite for heritage range
The Glazerite UK Group Ltd has launched its Heritage Range brochure and an accompanying suite of marketing materials for installers looking to showcase the range to customers.  With something for every budget, the Heritage Range brings together a host of alternatives to high-maintenance timber, including flush sash and vertical slider windows. With developments in energy efficiency, security and the aesthetics, colours and finishes of windows, doors and hardware, homeowners are increasingly seeing the benefits of using virtually maintenance-free uPVC over wood.  The 24-page brochure showcases Glazerite's complete range of heritage-style systems designed to restore or add traditional character to homes, from leading brands including The Residence Collection, Halo and VEKA.  As part of its ongoing aim to support installers, Glazerite has also launched a range of accompanying sales support material which can be tailored with the installer's own branding and company details. The marketing materials include dropcards, banner stands and posters as well as counter display units designed to increase customers' awareness of the Heritage Range.  Michelle Wright, Glazerite's Group Marketing Manager, explains: "Thanks to developments in product aesthetics and the virtually maintenance-free benefits of uPVC, homeowners are increasingly seeing its value for use in period property installations. Our brochure encapsulates the complete range in one collection in order to support installers when they're in front of customers. The supporting material, such as the dropcards and banner stands, can be fully branded with the installer's own company logo and information for just the price of the print run." To find out more about the full Heritage Range sales support package, please email marketing@glazerite.net. Download the Heritage range brochure here.
  |   Tags: Marketing support, VEKA, Halo, Residence Collection
Glazerite adds three new faces to Sales & Marketing team
The Glazerite UK Group Ltd is looking to better serve the needs of its growing installer base with a number of new appointments to its sales and marketing team. Katie Sampson joins the Wellingborough-based fabricator this month as Area Sales Manager, with responsibility for customers across the South East and the Midlands. Reporting directly into Glazerite’s Group Sales & Marketing Director, Jeff Dunn, Katie says: “I can’t wait to get started and to meet my customers. I’ve worked with Glazerite before when I was at Network VEKA (now Independent Network) and have watched them grow from afar. I really like their customer-focused ethos and I’m delighted to be joining them.” Jeff adds: “Katie’s appointment comes at an exciting time for Glazerite and our customers. She has proven industry experience, including installer support and trade counter positions with some leading industry brands. She also has a thorough knowledge of the portfolio, from VEKA/Halo products right through to doors, hardware and roofing systems, and brings with her energy, a proven work ethic and a great understanding of customer service.” Katie joins Glazerite from a Sales Manager role at Ultraframe and has previously worked in customer-focused roles with VEKA and SIG plc. As part of its sales and marketing team’s transformation, Glazerite has also recently appointed Jeff Dunn into the newly-created Group Sales and Marketing Director role, and last year recruited Lauren Edwards as Digital Marketing Coordinator. Jason Thompson, Managing Director, explains: “As part of our aim to help installers become best-in-class, we wanted to bolster the support we can give to our customers, including digital marketing support. Lauren’s expertise means we can provide tailored website content, social media management and search engine optimisation to help our installers attract new customers.” Lauren has already made an impact, with the news she has been shortlisted for ‘Social Networker’ at this year’s National Fenestration Awards. Meanwhile, Jeff Dunn is settling into his new role at the fabricator and is looking ahead to the benefits a growing team can bring for customers. “It’s a great time for Katie to be joining our team. We’re looking forward to getting out and about seeing customers and continuing to deliver the exceptional service they expect from us.”
  |   Tags: Marketing support, Glazerite
Glazerite shortlisted for prestigious G18 Award
The Glazerite UK Group Ltd has been nominated for ‘Fabricator of the Year’ at this year’s G Awards, which take place in London on 30th November 2018.  The news follows Glazerite’s success last year in the same category, when they were crowned winners.  Director, Jason Thompson, says of the nomination: “We are delighted to have been shortlisted once again for this coveted award. Our teams have worked harder than ever across all four of our sites this year, building on the success of the G17 awards in a number of ways. We’ve extended our product range, invested in manufacturing and strengthened our installer-support team as we continue with our aim to help our customers become best-in-class.   “Like everyone across the industry, we’ve faced tough trading conditions and it’s not all been plain sailing. We’re extremely grateful to our customers and suppliers for the loyalty and support they’ve continued to show us and we’re thrilled to see that some of them, like Thistle Windows and VEKA, are up for awards themselves. We wish them, and the rest of this year’s finalists, all the best.”  2018 has seen Glazerite strengthen its heritage range with the addition of the Residence 7 FlushSash product and a mechanical jointed version of their VEKA Vertical Slider. The portfolio has also been enhanced with a range of new composite doors from Halo and Solidor, as well as an increased choice of colours.  Wellingborough-based Glazerite has also appointed a digital marketing specialist, Lauren Edwards, in order to specifically support installers with their online ambitions. Lauren works closely with customers looking to increase awareness by using tailored techniques such as search engine optimisation, mobile-friendly websites and an enhanced social media presence. Jason adds: “As well as our people, we’ve also continued to invest in our vehicle fleet and our manufacturing sites, with new machinery and expansion planned for our Bolton site for example.   “I’d like to thank all of the team here at Glazerite for the exceptional customer service they deliver, day in, day out and I know we are all thrilled to have been recognised again this year. We’re up against some strong competition, but whatever happens, we know we’ll have a fantastic evening.”
  |   Tags: Glazerite, Events

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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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