|
At the Network VEKA AGM in May a fresh new brand identity was unveiled. Much more than just a new logo, the new brand gives a great basis for building a strong a reputable reputation that we can all be proud to be associated with.
The decision to overhaul has not come lightly and follows months of extensive independent consumer research with homeowners. The research has given a real insight to the motivations and barriers for homeowners in purchasing glazing.
After 20 years in the industry shaping and changing attitudes and perceptions we have made some good progress. The research shows we still have some way to go though and the following areas of concern were highlighted:
• Pushy salesmen
• Costs, inflated and highly discounted
• Poor installations
Luckily for us these are all the things that network VEKA members do differently, leaving us uniquely positioned to offer exactly what the customer is looking for. By re-focusing the brand identity to convey these key points together with a commitment to maintain the high standards that are expected of our installers over the last 20 years.
From a great foundation we have the ethos and fundamentals in place:
• We don’t do pushy salesmen
• We have transparent costs
• Network VEKA members are local independents backed by the VEKA Group
•
We only work with installers trained to the highest standards
Independent Network is the new brand identity which encapsulates the ethos of the network to consumers. Designed as a seal of approval the new brand works with your brand by way of endorsement to your business. It conveys heritage, craftsmanship, trust and our unique Independent Network nature. The new brand will start to be rolled out in June.
The research outcomes, together with the new brand identity, forms the basis of a major campaign to raise awareness with homeowners and includes a significant increase in marketing investment from VEKA plc. The first priorities in delivering the brand is to build a truly nationwide coverage of installers and then grow the brand awareness.
The network VEKA brand is used heavily by members across vehicles, buildings and marketing communication materials. To bring the new brand to life the Network will be supporting members thoroughly through the transition to embed the new identity.
VEKA will be backing up the relaunch with a substantial marketing budget and 3 year plan to implement the brand across all channels and to all audiences effectively.
Exciting times ahead as we see how the new brand unfolds. Over the next few weeks you’ll initially notice the changes across social media channels.
|