Bringing in the digital future

Tags: Marketing support | Added: 26 July 2016

The Glazerite UK Group Ltd has unveiled a completely new website with two main goals to empower installers to make the most of their potential and show their businesses in the very best light and to draw in more homeowners to generate more sales leads.

The new site forms the core of the trade fabricator’s digital marketing plan going forward, by incorporating the latest best practice to make the site accessible for all users and some additional functionality to make sharing and liking the content across social media much easier. Complete now with a user-specific customer portal where installers can pick up their latest sales leads and monitor their Glazerite account as well as accessing an industry-leading array of bespoke marketing materials and resources plus all the technical spec and certifications they could ever need.

But Glazerite have a lot more to think about than themselves when it comes to digital marketing as they offer a completely free bespoke website to all of their installers. These sites are also undergoing some radical changes and updates to boost appeal and give installers more flexibility to integrate with their social media to increase awareness and generate interest.

“We’ve invested heavily in our digital marketing tools this year, the launch of our new website demonstrates the focus we are placing on our customers and their individual needs. Nothing is a one size fits all and they all look for different information, we’ve tried to be mindful of this in the development of our new site,” said Group Marketing Manager, Michelle Wright.

All this is of course backed up by Glazerite’s ongoing support package of traditional marketing and design, which customers have always made full use of.

Michelle concluded: “The next phase of this is to finalise the upgrades to our installer websites, the first phase included making the site mobile friendly and the addition of some more installer specific pages as a result of feedback we received. We’re now adding some further enhancements to help further with SEO and social media integration. This will all be ready for launch at the end of August.”

The Glazerite UK Group Ltd is VEKA’s largest trade fabricator in the UK and a long-standing Network VEKA member. Glazerite offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.

Recent News

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STOP PRESS: We are now manufacturing Deceuninck 2800 at our North Division From our announcement at the end of last year, we've managed to bring this in within Q1 of 2024. Setting up a site for manufacture is no easy task, but for a brand new site and for a system that is new to the business, this is quite an achievement. The power of our expert teams have come together across operations, procurement, IT, sales and marketing to make this happen - what a team! This 30,000 sq. ft space has been completely transformed in just a few months to manufacture the 2800 system with a view to start manufacture of 2500 very soon. The 2500 is available through our East Division, which started production in summer last year. Adding to our already extensive portfolio, installers can now access both Deceuninck systems 2500 and 2800 in casement and tilt & turn windows, and residential and French doors. These are available in the full range of colours for each system. Reach out to learn more about how the Glazerite Deceuninck range can transform your projects.

Keeping ahead of changing trends and designs

In today's market accessing a wide range of quality products is essential for installers in winning new business. Whether a domestic installation or commercial installation the same challenges of accommodating the various aesthetics for property style to the more emotive considerations such as security, energy efficiency and the environment. As a business we continually review and adapt our product offering in alignment with changing trends and demands to ensure our installers stay relevant. In the summer last year we introduced the 2500 bevelled system to our range to open up more opportunity to our commercial installers. This was a much welcomed addition to our range and at the end of the year we opened our Barnsley site, for the manufacture of Deceuninck 2500 and 2800 initially. Already in 2024 we have strengthened our aluminium offering with the addition of AluK casement and tilt and turn windows, the EdgeGLIDE+® sliding door and UniFOLD+® bifold doors. Striking the balance of clean and modern living our partnership with Morley Glass was an obvious one to offer the high end range of Uni-Blinds® , to complete installations to a really high standard. Working with partners that at the leading edge of product development is an integral part of our product portfolio. This week VEKA have announced they will soon be unveiling a revolutionary new system. We can't wait to share this one with our installers, it's some fantastic work demonstrating not only their innovative thinking, but they are listening and responding to market and customer needs. By constantly evolving evolving and adapting our already extensive portfolio, our installers have access to an impressive range of systems, products and brands which open up the choice of colours, styles, and price points to a new level. We always have the core considerations at the heart of our product offering with U-Values, Secured by Design, and guarantees and warranties that will satisfy all installations. Glazerite installers partners now have access to VEKA UK, Halo, The Residence Collection and Deceuninck UK products.

Our apprentices take centre stage

Apprenticeships are back in the spotlight for National Apprenticeship Week 2024, with our chance to celebrate our past and current apprentice hard work, dedication and success. Our Group Managing Director, Rob Brearley, believes apprenticeships are the perfect solution for businesses looking to welcome new talent and fill skills gaps, and an ideal route into rewarding careers for individuals at every age. Rob says: "Apprenticeships help employers build a workforce with future ready skills. We have apprentices working in range of positions across the group, from purchasing and IT to marketing. A number of our employees have also undertaken apprenticeships themselves and found them extremely valuable. Every one of our current and past apprentices are making their mark and contributing to the success of our business." Jack Rutter is a Purchasing Administrator Apprentice at our North West Division. Jack explains: "I chose to do an apprenticeship because it offers practical, hands-on experience in the workplace in addition to qualifcations, with the added bonus of getting paid. I have developed my time management, communication and software skills and boosted my confidence in a supportive and friendly environment." Meanwhile Lucy Neville is working in our Head Office customer service team as a Business Administrator Apprentice. She says "I like the balance of gaining experience and a qualification. My role has helped me develop so many skills, including customer service and IT, as well as listening and patience. It's been really rewarding." George Willdig, 22, who joined us as an Apprentice IT Systems Administrator in 2022, is set to complete his apprenticeship shortly. George says: "I have really enjoyed my apprenticeship. It's been the perfect way to start my career and a really good opportunity to learn useful skills and grow as an individual. I've become skilled in problem solving as I'm often challenged and encouraged to operate autonomously and handle my own tasks." Mathews Joshy is working as a Procurement Apprentice and studying for his Business Admin NVQ, which he is due to complete next month. He says: "I chose to do an apprenticeship with Glazerite because I felt it would be the best way to get some practical, real-world experience and learn skills that I wouldn't be able to in a classroom. I hope to move into a permanent purchasing role with Glazerite and work my way up into a management role." Oli Knaggs is a Digital Marketing Apprentice, studying for his Level 3 in Digital Marketing. He says: "After I finished college, I needed to make the choice between university or finding a job in something I enjoy.The apprenticeship with Glazerite really appealed to me as it was the perfect opportunity to learn and develop my practical skills. Since I've been here, I've improved my marketing skills, and have worked on everything from design software and social media templates to email marketing." Oli's Manager, Lauren Edwards adds: "Apprenticeships are the perfect place to start our in careers like marketing, with the opportunity to build and develop skills and gain confidence in a range of areas. It's been fantastic to see Oli excel in his role and bring a fresh perspective to marketing projects." Rob concludes: "Apprenticeships are a valuable way for people of any age to get a foot on the employment ladder, or to switch to another career. We're delighted to have been able to attract some real talent to Glazerite via this route and we hope we can continue to help all our apprentices reach their full potential."

	sales@glazerite.net
	(01933) 443222
	The Glazerite UK Group Ltd. 39-43 Rixon Court, Finedon Rd, Industrial Estate, Wellingborough, Northamptonshire, NN8 4BA