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20 in 20 - Glazerite sets sights on continued growth

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2020 marks a big milestone for leading trade fabricator, The Glazerite UK Group. As they fast approach their 20th birthday, Group Managing Director Jason Thompson looks back on what Glazerite has achieved so far, and what the fabricator has planned for its anniversary year.

We are eagerly anticipating our 20th year in business and looking ahead to what 2020 will bring for Glazerite, our employees, suppliers and our installer partners.

It’s been our aim from day one to be a ‘best-in-class supplier’ and we hope we’ve lived up to that so far with the choice of products we supply, the quality of services we deliver and the added value we give our customers to help them succeed in their own markets.

Despite a difficult time for the industry, we’ve spent the last 12-18 months consolidating our offering and working on how we can improve the services we provide to our customers. That has manifested itself in a number of ways, from the growth of our product portfolio to the strengthening of our marketing support offering, which we believe is what really differentiates us as a fabricator. We’ve also spent in excess of £1million on our plants, machinery, fleet and people in the last year; an investment which is already yielding impressive results for us and our customers in terms of speed, efficiency, delivery, timing and quality.

In 2020, we will further enhance our portfolio with a number of exciting new additions to reflect market trends and consumer demand. In recognition of the continued growth of the Heritage market for example, we will have the option to Timberweld some of our flush sash products, meeting the needs of those customers looking for an even more authentic finish on their installations.

To match growing consumer enthusiasm for technology, we’ve also recently welcomed the innovative Ultion Smart to our stable, while the Kubu product from Avantis Hardware will follow this year. The addition of these products, and their associated benefits, give our installers an even more comprehensive range to choose from, and ensures they never have to turn down non-standard jobs because of an inflexible supplier.

As reflected by the arrival of such products, as well as an explosion in colour and growing acceptance of uPVC as a genuine competitor for wood, the market has changed so much in 20 years. We aim to continue to be at the forefront of that change, which often means taking a chance on new and innovative products.

Adding value to our installers’ own businesses in this way remains key, and is the reason why we offer unrivalled, bespoke marketing support packages that help our customers really stand head and shoulders above their competitors.

Whether customers are looking to increase brand awareness or drive specific product sales, our three-strong marketing team works in partnership with them to plan and deliver a digitally-focused or traditional marketing strategy, or a combination of both. Starting with a marketing audit, our team sits down with an installer to work out how we can best support them and which tactics to use - from SEO to leaflet drops – that will not only enable them to take on local competitors, but national installers too. We are always looking for ways to enhance our marketing offering and 2020 will be no different, with the launch of a full suite of retail brochures, a refreshed installer-branded website system and a social media toolkit.

Closer to home, we recognise that to deliver great customer service, we need committed, loyal and engaged staff. We work hard to engage our 270 employees in where we are as a business and where we are headed, whether that’s through rewards and recognition programmes, or throwing a great big 20th birthday party as planned in the spring. On a more serious note, 2020 will also see the roll out of a business-wide employee support programme with a specific focus on mental health, an issue which is very close to our hearts.

As we enter 2020, we face continued political uncertainty and a variable market. But whatever the year brings, here at Glazerite it’s an opportunity for us to celebrate our success and that of the people who made us who we are today – our employees, suppliers and installer partners – while continuing to build foundations solid enough to take us forwards through the next 20 years.

Recent News

Covid-19: Glazerite publishes guide to support installer partners returning to work after 'lockdown'
Trade fabricator the Glazerite UK Group has launched a guidance brochure and online hub to help home improvement companies operate in the ‘new normal’. The unprecedented nature of the Covid-19 pandemic has meant uncertainty for many businesses, and in particular those who work in customer’s homes. Now Glazerite has pulled together all the available official guidelines, resources and reference points into an online and printed ‘toolbox’ format. It details risk assessments and other policies and procedures in line with Government guidance, as well as links through to the different types of business and financial support currently available. The site at Homeimprovementshub.co.uk also includes pointers on marketing in the current climate, and contact details of helpful organisations for those who could be struggling with their mental health. Michelle Wright, Glazerite’s Group Marketing Manager, explains: “Adapting to a new way of working can be challenging, and navigating through the guidance can be potentially confusing. We wanted to pull together all of the current guidelines and resources into one place for our installer partners to help them find what they need to know quickly and easily.” Glazerite offers its customers a comprehensive product portfolio, and also a raft of other services, including marketing support. Michelle says: “In the current climate, digital marketing is more important than ever, so we’re encouraging customers to update their websites and make best use of social media channels; sharing what they’re doing as a business around the new working practices. “Our toolbox contains some ideas on key marketing priorities in the current climate, and includes links to our retail suite of brochures. Websites should be a priority for all businesses, which is something we already offer to our installer partners. We’re also encouraging video call platforms for the sales journey so they can still talk to their own customers. Our sales presenter tool can be branded with specific content from the installer and will give them a visual and virtual way to help walk homeowners through the products and offering available.” Jason Thompson, Glazerite’s Group Managing Director, adds: “The last few months have tested most businesses to their limits and we are keen to see the industry return to a degree of normality as quickly as possible. The content of the guide is broad and we’ve tried to cover all of the key areas that will be affecting companies. Any feedback with further areas or content to include would be greatly appreciated to keep it relevant and informative for all users.”
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Be aware: Covid 19 spoofing warning
Our IT partner have made us aware of a number of COVID-19 related scams which we would like to share, please keep your wits about you as they try to use this awful situation for their gain.  Many of these are email-based phishing scams and are designed to lure an individual into a false sense of security by imitating well-known organisations and news sources.  Some of the more common phishing scams that have been seen are: Phishing scam impersonating the World Health Organisation:   Health advice emails (containing links to malware-infected documents): Workplace policy emails (containing malicious links): Phishing emails do not seem to be the only kind of scams doing the rounds at the moment, we have heard of numerous fake websites purporting to sell everything from laptops and software all the way through to PPE such as facemasks, gloves and hand sanitiser. Government websites are also being spoofed in order for cybercriminals to try and obtain business and personal information from those who are simply looking for help: Notice the extremely false web address. As well as the above there has been a large rise in SMS messaging scams, which similar to the phishing emails are trying to catch individuals with their guard down when they are most vulnerable… Tips for recognizing and avoiding phishing emails: In many cases your spam and content filters will block any malicious emails and websites, however, despite the fact many of us are working from the comforts of our own homes it is as always, vitally important not to let our guards down and be as vigilant as we usually are when working from the office. Here are some ways to recognize and avoid coronavirus-themed scams: •    Beware of online requests for personal information. A coronavirus-themed email that seeks personal information like your login information is a phishing scam. Legitimate government agencies won’t ask for that information. Never respond to the email with your personal data. •    Check the email address or link. You can inspect a link by hovering your cursor over the URL to see where it leads. Sometimes, it’s obvious the web address is not legitimate. But keep in mind phishers can create links that closely resemble legitimate addresses. Delete the email. •    Watch for spelling and grammatical mistakes. If an email includes spelling, punctuation, and grammar errors, it’s likely a sign you’ve received a phishing email. Delete it. •    Look for generic greetings. Phishing emails are unlikely to use your name. Greetings like “Dear sir or madam” signal an email is not legitimate. •    Avoid emails that insist you act now. Phishing emails often try to create a sense of urgency or demand immediate action. The goal is to get you to click on a link and provide personal information — right now. Instead, delete the message.
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Engaging with customers during the pandemic
We are not manufacturing at present, but we still have a core team available to help and support you where needed.   With homeowners spending so much time indoors many are thinking about their next home improvement projects.    Whilst you can't visit them and do a physical survey, there is no reason why they can't send you pictures and sizes of their windows and doors to give them a guide on pricing for the works they need. Keep the flow of communication going with your customers, just a few simple steps: 1. Engage with your audiences on social - This is a perfect time to remind your customers what you offer and the improvements they can make to their home.  We will be sending Glazerite installers' social assets to use in the next few days. 2. Send homeowner general info  - A link to your website and any relevant brochures for the products they are interested in.  Our retail brochures are a good starting point. DOWNLOAD NOW. If you don't have a website point them to our homeowner site for now and drop us a note to [email protected] - we'll send any enquiries/queries through to you.  But talk to us about creating your own branded website going forward. 3. Collect the info you need - Ask the homeowner to take pictures and send sizes to you, describing any requirements in the products.   4.  Quote for the work  - You can either use your online ordering system (Sat16) or our order processing team [email protected], as usual, to quote for any works. 5.  Send the quote - Once finalised send the quote to the customer with any relevant paperwork.  Don't forget to remind them this is an approximate quote and will be subject to a full survey once things are back to normal.  But it gives them an idea of the cost in the meantime.          Once we are back to some normality if the customer would like to take the quote further, you can arrange a full survey and final quotation.  
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