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A step into the digital world pays off for our Shane!

Tags: Marketing support, Installers   |   Added:

We've been working with Shane Howells Ltd in excess of 15 years and during that time we've forged a strong relationship. With ambitious growth plans for 2018, Shane turned to us for advice on his marketing strategy. 

At the beginning of the year, we sat down with Shane to review his business plans for expansion and talk through his objectives with our marketing support - exactly the kind of conversation we want to be having with all of our installers. 

With aims to extend their showroom to almost three times its current size, and with exciting plans for growth, it was the perfect time to look at how we could best help Shane to meet his business goals. We broke the plan into two manageable phases.

Short Term - Initial boost of business

January is always a tricky month, so first on the agenda was a campaign to increase awareness, and boost orders. With an overall budget of £200, we ran a series of Facebook ads targeted at Shane's key geographical areas. Our goal was to increase awareness of a special offer on his warmroof, with the resulting campaign leading to a growth in followers to his Facebook page. At the same time, we carried out a digital audit to review the tools and routes available to his business, looking at what he currently used and how we could improve it in line with his goals. As part of this approach, we built Shane a fully-branded, mobile responsive website in order to give customers further confidence in his business.

"So far, 2018 has been all about trying new things for us" says Shane. "When you've done things the same way for so long, it can be difficult to make that leap, especially into the unknown. With the help of Glazerite, I've now run some relatively low-cost ad campaigns on Facebook which have more than proved their worth. I've followed this up with a local radio campaign and the enquiries have flooded in. All this for just a couple of one hundred pounds in spend." He adds, "I was hesitant and unsure about using Facebook, but with Michelle guiding me through and on hand to help with any queries, it ran really smoothly and it's definitely something I'll continue with."

Long Term - A drive to achieve those goals

Shane Howells WebsiteShane Howells Ltd is very well known and respected in its local area, with the majority of work coming via recommendations. In order to cast their net wider, our digital audit helped to identify which areas to focus on and what improvements were needed to deliver a greater digital presence going forward, A major part of this will be ongoing and regular search engine optimisation, as well as continued support and planning for social media. 

We focused on the importance of showrooms in a recent issue and it's an approach Shane is already using, with his showroom on hand so that customers can see for themselves what they're buying. With plans to further extend and refurbish the showroom following the purchase of additional space, Glazerite has been instrumental in the development and planning of a great new area that will really make the difference for this business and customers. 

In addition, we've been working with Shane to develop videos for his website and social media sharing, as well as sales presentation tools, printed promotional materials and survey forms to help him when he's out and about talking to customers. We're looking forward to continuing to work with Shane over the coming months to help him achieve his goals.

Recent News

K2 and Glazerite refit is top of the class
When teachers at a Cheshire primary school were unable to use their recently installed windows, K2 Aluminium Systems and their VEKA fabricator partner, the Glazerite UK Group Ltd, came to the rescue, replacing them and making them fit for use. Though VEKA profiles had been specified for the original install, the contractor had instead used another system. This had resulted in bowed sashes and inoperative windows, as well as window screen walling which shook when pressed. As one of the North West’s leading commercial installers, Wirral-based K2 has worked extensively on new build and replacement projects, ranging from retail units and offices to schools and hospitals. Having fitted another local primary with a similar specification, contractors called on them to refit the Winsford-based school, this time using the trusted VEKA product. Together with leading VEKA fabricator Glazerite, K2 attended the school to find out what problems they were having and what was required to put the job right. Liam Bird, Commercial Manager for K2, explains: “Once we’d carried out our onsite survey, it was obvious the windows used in the install were so badly bowed they wouldn’t close, and the window system had no reinforcement in them at all. “ We made the correct calculations around wind loads, checked the dimensions, and, in line with VEKA and Glazerite’s technical expertise, we made the changes necessary to ensure the new install worked how it should and would perform for years to come.” Over a three-week period in the summer of 2018, K2 installed 47 VEKA M70 frames in non-grained Grey, alongside matching commercial-grade aluminium doors. Glazerite’s Sales Manager, Peter Smith, says: “The windows we fabricated for K2 were fully steel reinforced. The window screens were also coupled together with suitable frame connectors with the correct ‘EI value’, in order to withstand the calculated forces.” He adds: “VEKA’s technical expertise is second to none and K2’s installations are always exceptional. As a fabricator, we don’t cut corners, and together with K2 and VEKA, we ensured that the school got the correct products, which were well made and installed professionally and efficiently.” Peter adds: “The uPVC waste from the original job was also managed efficiently with the frames being taken by VEKA Recycling to their facility in Wellingborough. There, waste products are sorted and granulated for reuse in new windows and other uPVC products.”
  |   Tags: Commercial, Installers
Glazerite’s investment goes North
The Glazerite UK Group Ltd has announced plans to invest in excess of £1m across its plants this year, in order to improve performance and capability across the business. The investment programme will see the VEKA fabricator further enhance its offering for installers, and signals Glazerite’s strong commitment to the industry, as it approaches its 20th year in business. The first step in the programme includes a new Stuga machine, which has recently been installed at Glazerite Northwest.  The Stuga ZX5 automatic sawing and machining centre forms part of a major transformation of the Bolton-based plant, which will also see the site double in size by early 2020. Ian Lloyd, Glazerite’s Operations Director, says of the new machine: “The Stuga ZX5 is reliable, easy to use, and better still, it has a speedier and smoother throughput, which will really make a difference for us and our customers.”   In addition to the new machine, Glazerite Northwest has also welcomed a new inline welder. The Haffner SMR 5 head welding machine boasts increased frame output and a touch screen operation for a fast and effective performance, and is yielding such impressive results that the fabricator has ordered two more of the machines for its East and Midlands plants With Glazerite Northwest due to complete ambitious expansion plans by the start of 2020, it’s hoped Glazerite installers will also benefit from the addition of a showroom, which will highlight the broad range of products Glazerite offers to its customers. Jason Thompson, Group Managing Director for Glazerite, explains the reasons for the investment: “We are committed to continual investment in our plants so that we can service our customers with one of the broadest product ranges on the market. An increase in our capacity and improved capabilities enables us to become more versatile and flexible in how we manufacture products across each of our sites. ‘With new machinery making us ever more efficient, we are in a great position to continue servicing our customers, but also to drive forward with our ambitious growth plans into 2020 and beyond.”
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R9 just the job for Wiltshire home
Wiltshire-based SJ Window Installations has recently completed a domestic project using Residence 9 windows and French doors manufactured by The Glazerite UK Group Ltd to create a truly stunning transformation.   The homeowner specified Clotted Cream on the exterior combined with a White Ash interior, the installation matched an existing R9 window fitted in a previous extension on the property, which is situated in the Wiltshire village of Little Somerford. A total of nine windows and a pair of French doors were installed over five days by Simon Jordan, owner of SJ Window Installations, who was carrying out his first ever Residence Collection project. He says: “This was the first time I’ve installed Residence 9 though I’ve used the Halo FlushSash in a number of properties of late. Both are great systems and alongside the R7 - which I also have access to via Glazerite - I have a number of flush sash solutions for customers, whatever their needs or budget.” Simon adds: “The marketing done by Residence Collection in support of both R9 and R7 is impressive, and this particular customer found me via the installer search on their website, which is fantastic.”
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