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A step into the digital world pays off for our Shane!

Tags: Marketing support, Installers   |   Added:

We've been working with Shane Howells Ltd in excess of 15 years and during that time we've forged a strong relationship. With ambitious growth plans for 2018, Shane turned to us for advice on his marketing strategy. 

At the beginning of the year, we sat down with Shane to review his business plans for expansion and talk through his objectives with our marketing support - exactly the kind of conversation we want to be having with all of our installers. 

With aims to extend their showroom to almost three times its current size, and with exciting plans for growth, it was the perfect time to look at how we could best help Shane to meet his business goals. We broke the plan into two manageable phases.

Short Term - Initial boost of business

January is always a tricky month, so first on the agenda was a campaign to increase awareness, and boost orders. With an overall budget of £200, we ran a series of Facebook ads targeted at Shane's key geographical areas. Our goal was to increase awareness of a special offer on his warmroof, with the resulting campaign leading to a growth in followers to his Facebook page. At the same time, we carried out a digital audit to review the tools and routes available to his business, looking at what he currently used and how we could improve it in line with his goals. As part of this approach, we built Shane a fully-branded, mobile responsive website in order to give customers further confidence in his business.

"So far, 2018 has been all about trying new things for us" says Shane. "When you've done things the same way for so long, it can be difficult to make that leap, especially into the unknown. With the help of Glazerite, I've now run some relatively low-cost ad campaigns on Facebook which have more than proved their worth. I've followed this up with a local radio campaign and the enquiries have flooded in. All this for just a couple of one hundred pounds in spend." He adds, "I was hesitant and unsure about using Facebook, but with Michelle guiding me through and on hand to help with any queries, it ran really smoothly and it's definitely something I'll continue with."

Long Term - A drive to achieve those goals

Shane Howells WebsiteShane Howells Ltd is very well known and respected in its local area, with the majority of work coming via recommendations. In order to cast their net wider, our digital audit helped to identify which areas to focus on and what improvements were needed to deliver a greater digital presence going forward, A major part of this will be ongoing and regular search engine optimisation, as well as continued support and planning for social media. 

We focused on the importance of showrooms in a recent issue and it's an approach Shane is already using, with his showroom on hand so that customers can see for themselves what they're buying. With plans to further extend and refurbish the showroom following the purchase of additional space, Glazerite has been instrumental in the development and planning of a great new area that will really make the difference for this business and customers. 

In addition, we've been working with Shane to develop videos for his website and social media sharing, as well as sales presentation tools, printed promotional materials and survey forms to help him when he's out and about talking to customers. We're looking forward to continuing to work with Shane over the coming months to help him achieve his goals.

Recent News

Glazerite strengthens senior management team
The Glazerite UK Group Ltd has strengthened its senior management team with three new appointments and an internal promotion. The operations and technical-focused positions will allow the fabricator to further improve service levels across its three largest sites. Mark Towers joined Glazerite on 7th January 2019 as Bolton-based North West Division General Manager/ Director Designate. With over 25 years’ industry experience, Mark has worked to improve the output of a number of manufacturing operations, ranging from composite doors to glazing, and has also held senior positions at ODL Europe Limited, HansenGlass Processing, and HM Doors. Mark says: “It’s an exciting time to join Glazerite. I’m very much looking forward to working with the team at the Bolton site going forward, with an initial focus to continue improving standards at the site and carry out the investment and extension programme planned for this year.” Taking up the position of Group Operations Manager is Andrew Worroll, who will report directly into Group Operations Director, Ian Lloyd. He has over 20 years’ experience in operations, production and supply chain, and will focus mainly on Glazerite’s Wellingborough sites, in order to free up more of Ian’s time to focus on the Group Operations strategy. In December 2018, Glazerite also welcomed Mitchell Gooch, who took on the role of Group Technical and Processing Support Manager at the fabricator’s Peterborough site. Mitchell, who has previously worked in technical roles at SGM Windows Manufacturing Ltd, won the prestigious Apprentice of the Year G12 award while at Pioneer Trading Company Ltd. In addition to these key appointments, which form part of Glazerite’s strategy to better serve its growing base of installers, the fabricator has also announced that Chris Price is joining the board of Directors as Group Procurement Director. Chris will focus on further improving the product development programme and procurement process across the group going forward. Jason Thompson, Glazerite Director, says: “2018 was a challenging year for us and the industry as a whole. Despite this, we’ve increased our products and services portfolio, and strengthened our sales and marketing team with specialist expertise in areas like digital marketing. We have been stretched in some areas, which highlighted the need to further strengthen our senior management team. Now, with Mark, Andrew and Mitchell in place, we’re in the best possible position to go forward and achieve our plans for growth in 2019 and beyond. Combined with recent and planned future investment, we’re well-placed to serve our growing installer base and help them to become best-in-class.” (Above image from left to right, Andrew Worroll, Mitchell Gooch, Mark Towers)
  |   Tags: Glazerite
A formidable force... all the style, security and longevity you need for your door installations
Decisions on the entrance to a home are sometimes the most thought through by your customers. We've got a real sweetener to help you now as the fully suited range of Sweet hardware can complete your door installations perfectly. As standard, our Solidors are already supplied with Ultion, but the power of these great brands and products bring you a formidable door guaranteed to give you the edge. Solidor... one of the most durable doors on the market With a solid timber core and unique reinforced frame, Solidor is one of the most secure on the market. Couple that with a Secured by Design locking system and Ultion Cylinder and your customer's property will be as safe as can be. Hardware that will stand the test of time... Sweet carries multiple coatings of copper and nickel, ensuring it always looks great, even after being hammered with salt water for over 8000 hours. That's an incredible 30x more times than required for the flagship EN 1906:2012 corrosion standard. With Ultion fitted as standard security is a given... Your customers have complete peace of mind with the Ultion 3 star sold secure diamond cylinder fitted to their door, their belongings and loved ones are safe.
  |   Tags: Solidor, Ultion
Glazerite sister company claims a G-award
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  |   Tags: Events

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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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