Trade fabricator the Glazerite UK Group has launched a guidance brochure and online hub to help home improvement companies operate in the ‘new normal’.
The unprecedented nature of the Covid-19 pandemic has meant uncertainty for many businesses, and in particular those who work in customer’s homes. Now Glazerite has pulled together all the available official guidelines, resources and reference points into an online and printed ‘toolbox’ format. It details risk assessments and other policies and procedures in line with Government guidance, as well as links through to the different types of business and financial support currently available.
The site at Homeimprovementshub.co.uk also includes pointers on marketing in the current climate, and contact details of helpful organisations for those who could be struggling with their mental health.
Michelle Wright, Glazerite’s Group Marketing Manager, explains: “Adapting to a new way of working can be challenging, and navigating through the guidance can be potentially confusing. We wanted to pull together all of the current guidelines and resources into one place for our installer partners to help them find what they need to know quickly and easily.”
Glazerite offers its customers a comprehensive product portfolio, and also a raft of other services, including marketing support. Michelle says: “In the current climate, digital marketing is more important than ever, so we’re encouraging customers to update their websites and make best use of social media channels; sharing what they’re doing as a business around the new working practices.
“Our toolbox contains some ideas on key marketing priorities in the current climate, and includes links to our retail suite of brochures. Websites should be a priority for all businesses, which is something we already offer to our installer partners. We’re also encouraging video call platforms for the sales journey so they can still talk to their own customers. Our sales presenter tool can be branded with specific content from the installer and will give them a visual and virtual way to help walk homeowners through the products and offering available.”
Jason Thompson, Glazerite’s Group Managing Director, adds: “The last few months have tested most businesses to their limits and we are keen to see the industry return to a degree of normality as quickly as possible. The content of the guide is broad and we’ve tried to cover all of the key areas that will be affecting companies. Any feedback with further areas or content to include would be greatly appreciated to keep it relevant and informative for all users.”