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Evolution in Glazerite's Flush Sash Offering

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Jeff Dunn, Glazerite UK Group’s Sales & Marketing Director, explains how their flush sash portfolio has evolved and continues to develop with market demand.

As a leading trade fabricator, market trends matter to us. Heritage styles are increasingly popular with consumers, and the way in which they can be manufactured is constantly evolving too. As a forward-thinking partner for our installers, it’s crucial we continually adapt our processes around product improvements, which is why Timberweld® caught our eye.

To meet market desire, we’ve invested further in our Specials Division in Wellingborough, Northamptonshire, which was set up in 2014 in recognition of the specialist machinery and techniques involved in fabricating heritage profiles. It’s here we manufacture both the UK-designed, UK-extruded Residence 9 and Residence 7 products, which are equally acclaimed by consumers and planning officers for their timber-like aesthetics. Part of our recent investment at the Specials Division has included the introduction of Timberweld, the patented method of welding corners on uPVC by butt welding sashes inside and out, replicating the authentic aesthetics delivered with a mechanical joint.

We’ve always been firm in our position to manufacture R9 windows via a mechanically jointed and glass bonded process. However, as technology and the market has developed, we now have a solution in Timberweld that enables us to offer the same structural integrity and security performance without the need for glass bonding. The ability to offer R9 unglazed offers installers a number of benefits, making it easier to fit, reducing handling and fitting costs and giving them the option to source glass from their own supplier. All of these contribute to a less complex installation, with scope for making higher margins further benefitting our customers.

In addition to the benefits for the homeowner and installer, the transition to using Timberweld also gives us flexibility in manufacture with the obvious efficiencies in the production process and logistics in the transportation.

Another heritage jewel in our portfolio is the Halo Flush Sash, which is manufactured at our East Division in Peterborough. We intend offering Timberweld across all of our flush sash options in the near future, but as this is a new concept for the Halo system we are still in the testing phase at present. Having three high performance flush sash products on offer gives our installer partners access to a solution for every customer budget, and allows them to take advantage of greater sales opportunities, as they never have to turn down a specialist, bespoke or non-standard job.

We like to give our installer partners everything they need to help them stand out amongst their own competitors, and in support of this we offer a full suite of heritage marketing materials including dropcards, point of sale materials and non-branded brochures, which they can use as their own, alongside the marketing assets and materials on offer from our suppliers.

Residence CollectionThe Residence Collection does a superb job of positioning and branding their products alongside high profile consumer brands such as Farrow and Ball. The aesthetics of both R9 and R7, combined with the acoustic, thermal and security benefits of the windows appeal to the consumer, along with the choice of colour palette, dual colour option and decorative beading to suit period and contemporary property refurbishment or new builds alike.

As a fabricator, it matters to us that our customers’ customers are happy. Having a flush sash portfolio, which incorporates products at the forefront of innovation is vital. We back this up using cutting-edge fabrication techniques, broader added value business support offerings and exemplary customer service, so that we can continue on with our mission to give our installers a best-in-class experience.

So what’s next for our heritage portfolio? We have plans to continue investing in our capabilities and how we fabricate the products we offer so that we can continue to support our customers, while meeting the quality, authenticity and aesthetics their own customers expect. Watch this space…

Recent News

Glazerite appoints Managing Director for North West Division
The Glazerite UK Group Ltd has appointed Darren Rhodes as Managing Director of its North West Division in Bolton. Darren joins the trade fabricator on Monday 11th January 2021. Glazerite Group Managing Director, Robert Brearley says of his appointment: “Darren has extensive senior leadership experience in manufacturing and a passion for operational excellence and customer service. His appointment follows the significant investment we’ve made at the site this year in order to strengthen its performance and capabilities; however we want to go further in terms of our operational capacity and level of service. To achieve this, we want to put in place a Managing Director who will lead an improvement programme at Bolton to make the site more efficient and more customer focused.” This is the latest in a series of appointments Glazerite has made to further strengthen its Board of Directors, as it steps up ambitious growth plans for 2021 and beyond. Darren says of his new role: “I’m delighted to be joining such a well-respected and strong business and I’m really looking forward to working with the team in Bolton and the wider group. Following recent investment and with a good team already in place, the North West Division is in a great position to better its output and improve service levels. I can’t wait to play my role in helping mould the future of the business.”
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Glazerite welcomes new member of the Board
The Glazerite UK Group Ltd has announced further changes to its senior management team, following the recent appointment of Group Managing Director, Robert Brearley. Mike Johnson, who has been with Glazerite since it was founded in 2000, is to move towards retirement during the course of 2021, with Mark Johnston taking on the role of Group Finance Director. Mark joins the trade fabricator from his role as Finance and Commercial Director at Sovereign Group Ltd, which produces windows and doors for social and affordable housing properties. Group Managing Director, Robert Brearley says of his appointment: “Mark has extensive commercial and financial experience across a range of sectors, and we’re delighted to welcome him to the business. He will work closely with Mike for a transitional period, so we have a seamless handover before Mike enjoys his well-earned retirement.” Alongside founders John Hewitt and Jason Thompson, Mike has played an instrumental role in evolving Glazerite into a leading trade fabricator, with four manufacturing divisions and a £29 million turnover. Mark, who joins Glazerite on 4th January 2021, says of his new role: “I’m delighted to be joining Glazerite. It’s a forward-thinking organisation with exciting plans for growth, and I’m really looking forward to playing my part in further enhancing its position as a market leader.”
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Glazerite introduces Timberweld® technology
Leading trade fabricator, the Glazerite UK Group Ltd, has welcomed the introduction of Timberweld® technology to its Specials Division. Timberweld® - the patented method of welding corners on uPVC to make an authentic timber butt joint effect - has been in use by Glazerite on its Residence 9 and Residence 7 products since July. Ian Lloyd, Operations Director for Glazerite, says: “We first looked at Timberweld at the Fit Show in 2019 and we were impressed with the manufacturing efficiencies it would bring to our more handcrafted products, as well as the great aesthetics it replicates on the window. We are now manufacturing both R9 and R7 with a Timberweld sash and a mechanically jointed outerframe, mullion and transom, and we’re really pleased with the results so far.” The Timberweld equipment, which includes new end millers, cutter sets and a specially adapted welder, was installed by Rugby-based Total Machinery Solutions (TMS) at Glazerite’s heritage-focused Specials Division in Wellingborough, Northamptonshire. The site, in Stewarts Road, has been subject to regular investment since it was opened in 2017, with the £80,000 Timberweld spend part of a wider £1 million scheme to improve machinery, expand site presence and grow the Glazerite fleet over the last 18 months across the whole Group. Ian adds: “Timberweld technology gives us greater flexibility and efficiencies in the manufacture and transport of frames, as windows can be ordered unglazed in both R9 and R7, depending on what is required for individual projects. It also allows for greater throughput of the products, and consistency in their finish.” Following the successful commissioning of the machinery at the Specials Division, the company will be manufacturing Halo Flush Sash at their East Division to the same Timberweld specification from November, making Glazerite the first fabricator to manufacture the Halo product in this way. Glazerite’s CEO, Jason Thompson, says: “Flush sash products are showing considerable growth and have massive potential going forward. As a fabricator, we’re always looking at ways to enhance our product range and manufacturing techniques in a way that balances aesthetics and technology. Despite the current economic climate, we feel Timberweld has been an important part of our recent expenditure as it allows us to broaden our offering to installer partners and equip them with the premium products they need to win business.”
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