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2016 was a fabulous fitshow

Tags: Products, Marketing support   |   Added:

Summing up the 2016 FIT Show as ‘professional, busy, exhausting and genuinely worth-while’, The Glazerite UK Group Ltd has announced that it enjoyed a hugely successful exhibition, taking the opportunity to launch a raft of exciting new products on its extensive stand.

At the core of the stand was the marketing hub where new and existing customers were taken through some great new digital marketing tools available.

Glazerite’s director, Jason Thompson, commented: “While our portfolio was already one of the most extensive in the industry, we have never been a company that likes to rest on our laurels and have always strived to innovate and move forward. As such, the FIT Show provided us with the perfect platform to introduce 10 new products, including a variety of windows and doors, as well as hardware and new colours and of course our latest marketing tools.”

The latest additions to Glazerite’s product offering unveiled at the FIT Show include; Palladio composite doors, WarmCore windows, an enhanced VEKA Imagine bi-fold, Halo’s FlushSash, 70mm System10 and Rustique systems, Swiftglide integral blinds, Brisant Secure’s market leading Ultion cylinder, the new VEKA M70 bevelled suite, plus two new colours for Solidor composite doors. Glazerite Director, Jason Thompson says:

“We are a launch partner for Synseal’s new WarmCore aluminium/PVC-U hybrid window system and this generated a tremendous amount of attention. The Palladio doors and Swiftglide integral blinds were also extremely popular, as was the Residence 9 window, but the Halo storm door generated the greatest interest – we are currently working closely with our supply partners to obtain the Kitemark PAS 1188 flood simulation test which, in turn, will open up a new market for our customers.”

At the heart of its stand Glazerite were taking visitors through the marketing support and new digital marketing tools only available to its customers. These include a new fully customisable retail sales presenter that, in turn, can be used to walk customers through a range of products and services, as well as demonstrating the installer’s capabilities and key benefits of working with them. 

The Network VEKA Assure team headed by its Technical and Compliance Manager Austin Greene were also on hand to discuss training and compliance requirements, this proved to be a great asset to the constant flow of visitors that were present throughout the duration of the show.

Jason concluded: “The noticeable increase in visitor numbers kept us very busy for the majority of the three days. This year we only scanned visitors that specifically requested further information or expressed a serious desire to continue our discussions and as a result we received requests from over 100 companies and of those, over 90% have translated into genuine leads. We’ll now be working hard to follow up enquiries by phone, as well as arranging personal visits and factory tours. We had a fantastic FIT Show – it was a very professional event that represented some of the best companies in the industry and we were very proud to be a part of it.”

Glazerite is The VEKA UK Group’s largest trade fabricator in the UK and a long-standing Network VEKA member. It offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.

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Glazerite sister company claims a G-award
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  |   Tags: Events
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The Glazerite UK Group Ltd’s annual charity Race Evening took place on 16th November, with over 140 guests joining the fabricator for the fun-filled event. Held at the Wolverhampton Racecourse for the third successive year, the evening kicked off with the horseracing, followed by a three-course meal and a disco, all courtesy of VEKA’s leading trade fabricator, Glazerite. Employees from the Wellingborough-based firm welcomed customers and suppliers from the length and breadth of the UK for the annual event, which this year raised nearly £600 for The Lewis Foundation. The charity supplies gift packs for patients undergoing cancer treatment in and around hospitals local to Northamptonshire. Michelle Wright, Glazerite’s Group Marketing Manager, says: “We’ve been supporting The Lewis Foundation for a while. They’re a fantastic charity who have this year given out a staggering 15,000 gift packs to patients. We’re really proud to be able to support them again with our Race Night.” Guest Gary Copp, from Goldseal Conservatories Ltd, says of the event: “The Race Night was the best we’ve attended so far. We’ve worked with Glazerite for many years, installing their industry-leading products and we would like to thank them for a wonderful evening and for the opportunity to support the Lewis Foundation. A good night was had by all!” K2 Aluminium Systems’ Liam Bird and his wife Paula were delighted to meet leading lady jockey, Hayley Turner OBE on the night. Liam says: “Hayley was riding the Queen’s horse, Eightsome Reel, at the meet and it was really interesting to meet her.” Meanwhile, Glazerite’s very own Cassie Macdonald hit a winning streak, thanks to her equine namesake, Castle Hill Cassie, coming first past the post. Jason Thompson, Glazerite’s Director, says: “The event is a great way for us to thank our customers for their continued loyalty. It’s always a great night, and a good opportunity for our customers, staff and suppliers to get together in an informal way. We are also delighted to have raised so much money for the Lewis Foundation at the same time.”
  |   Tags: Glazerite, Events

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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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