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New showroom boosts sales for Glazerite installer

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Shane Howells Showroom exteriorHerefordshire-based installer Shane Howells Ltd has unveiled a new showroom in the picturesque town of Ledbury. Supported with a range of samples supplied by fabricator, The Glazerite UK Group Ltd, the business, run by namesake Shane Howells and his wife Clare, has relocated to larger premises next door to their original site, which meant they were able to create a showroom six times the size of the original.

The new showroom has given Shane and his 11-strong team the opportunity to showcase a huge range of products to his customers, including windows and doors from the likes of VEKA, DoorCo, The Residence Collection, Solidor and Guardian Warm Roof.

“We’ve been able to put together a fantastic space to show off the range of products we can install. Thanks to Glazerite, who supplied the samples, the showroom includes composite doors, R9 windows and our range of VEKA products. We’ve worked with Glazerite for a number of years and they’ve always been supportive of us as a business, helping us with a range of services such as marketing and social media support.”

Shane Howells ShowroomShane adds: “Having a much larger showroom makes a huge difference as it gives prospective customers the opportunity to see and feel the products, rather than rely on brochures or the limited range samples I could take on sales visits. It also makes us come across as more professional and generates trust amongst our customer base, as they can actually see the product they’re about to buy.

“I can honestly say the vast majority of customers don’t leave the showroom without leaving a deposit for an installation, it’s that effective!”

Giovanni Sangiovanni, Sales Manager for Glazerite, adds: “Supporting our installers is very important to Glazerite, and we’re delighted to have been able to help Shane with his showroom. The finished result is very impressive and will give customers the chance to see everything Shane and his team can offer.”

Shane Howells Ltd has been in business for over 20 years and carries out installations for customers across Herefordshire, Worcestershire and Gloucestershire. They are holding an open day at the showroom, on Bye Street, Ledbury, on Saturday 11th May 2019, in conjunction with a coffee morning fundraising event for MacMillan Cancer Support.

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Cheadle Glass and Glazerite solve noisy problem
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K2 and Glazerite refit is top of the class
When teachers at a Cheshire primary school were unable to use their recently installed windows, K2 Aluminium Systems and their VEKA fabricator partner, the Glazerite UK Group Ltd, came to the rescue, replacing them and making them fit for use. Though VEKA profiles had been specified for the original install, the contractor had instead used another system. This had resulted in bowed sashes and inoperative windows, as well as window screen walling which shook when pressed. As one of the North West’s leading commercial installers, Wirral-based K2 has worked extensively on new build and replacement projects, ranging from retail units and offices to schools and hospitals. Having fitted another local primary with a similar specification, contractors called on them to refit the Winsford-based school, this time using the trusted VEKA product. Together with leading VEKA fabricator Glazerite, K2 attended the school to find out what problems they were having and what was required to put the job right. Liam Bird, Commercial Manager for K2, explains: “Once we’d carried out our onsite survey, it was obvious the windows used in the install were so badly bowed they wouldn’t close, and the window system had no reinforcement in them at all. “ We made the correct calculations around wind loads, checked the dimensions, and, in line with VEKA and Glazerite’s technical expertise, we made the changes necessary to ensure the new install worked how it should and would perform for years to come.” Over a three-week period in the summer of 2018, K2 installed 47 VEKA M70 frames in non-grained Grey, alongside matching commercial-grade aluminium doors. Glazerite’s Sales Manager, Peter Smith, says: “The windows we fabricated for K2 were fully steel reinforced. The window screens were also coupled together with suitable frame connectors with the correct ‘EI value’, in order to withstand the calculated forces.” He adds: “VEKA’s technical expertise is second to none and K2’s installations are always exceptional. As a fabricator, we don’t cut corners, and together with K2 and VEKA, we ensured that the school got the correct products, which were well made and installed professionally and efficiently.” Peter adds: “The uPVC waste from the original job was also managed efficiently with the frames being taken by VEKA Recycling to their facility in Wellingborough. There, waste products are sorted and granulated for reuse in new windows and other uPVC products.”
  |   Tags: Commercial, Installers
Glazerite’s investment goes North
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