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Opening doors for our installer partners

Tags: Doors, Installers   |   Added:

Michelle Wright, Group Marketing Director reading composite door brochureGroup Marketing Manager, Michelle Wright talks about Glazerite's comprehensive portfolio and how offering a choice for installers can open doors to new business.

Lockdown rules and staying at home has inspired consumers to invest in domestic improvements, with statistics revealing nearly two thirds of homeowners have used the time to renovate. It’s a trend that looks set to continue during 2021, and with outdoor entertaining taking precedence over indoor entertaining due to current guidelines, it is exterior décor and outdoor space that is set to get a makeover.

As a fabricator, being able to offer our installer partners a wide range of high-quality, leading brand composite doors in a host of styles and colours enables them to meet the demands of their own customers.

Being on top of our game when it comes to the latest trends is a key part of that, and it’s why we work with suppliers who lead the way in everything from the latest Instagram-worthy colours and styles to smart technology and innovative door furniture.

Over recent years, driven by the popularity of sites like Houzz and Pinterest, consumer desire for a neater exterior has translated into demand for contemporary colour choices, with more traditional hues of red and green being replaced with grey. Indeed, in 2020, shades of grey accounted for nearly one in every three of our door sales.

According to House Beautiful magazine, 2021 is likely to see a move towards more natural colours, with statistics showing over a quarter of the most liked doors on Instagram were variations of wood-like shades, from dark oak to lighter washed hues.

Our range of uPVC composite doors from the likes of DOORCO offer the aesthetics of timber without the maintenance of sanding and painting. With the option of colours like Irish Oak, Golden Oak and Rosewood it’s a trend our installers can meet, albeit in the form of low maintenance, high performing uPVC.

Given that the front door is the focal point to every home, looks really do matter for homeowners, and to that end, we support our installers with a huge amount of choice. From classic, traditional styles that pair well with stained glass and polished, heavy door furniture through to the more contemporary designs offering individual flair, edgy geometric shapes and a perfect canvas for the futuristic Sweet furniture, we have all bases covered.

Today’s homeowner is also tech-savvy; according to a recent Smart Home Week survey, 57% of British homes contain at least one smart device. The trend encompasses door security, and with our suppliers Avantis and Brisant leading the way, it’s certainly an area we are able to support our installers with so that they can be ready to meet consumer demand.

Over the last 12 months, we’ve been supplying our doors already fitted with the high performance Avantis multipoint locking system. For those customers looking for a smart door, a simple upgrade can transform it into a Kubu lock. The homeowner just needs to download the Kubu app and purchase the starter kit, which includes the Kubu home hub, in order to benefit from a host of innovative features including remote lock monitoring technology.

Security is a leading concern for homeowners, and to meet that need we fit the Ultion Diamond secure cylinder as standard with all our composite doors. Designed by Brisant Secure, the Ultion can outwit even the most forceful of burglars. Brisant, like Avantis, are leaders in smart technology too, having brought their innovative Ultion Smart product to market in 2019. With a number of clever features including ‘on approach’ auto unlocking, it’s just another feather in the cap of our installers when it comes to what they can offer their own customers.

Thanks to our own forward-thinking suppliers, our installers are able to offer their customers choice and peace of mind. Not only are our composite doors able to meet the latest trends, they’re also, durable, hardwearing and robustly secure. With innovation in design from our suppliers, we have some exciting plans for our door range, which we will be unveiling soon. The door market doesn’t stand still. And when it comes to offering the best possible products and services so that out installers can stay ahead of the game, neither do we.

Recent News

Timberweld® and Halo make the perfect match for Glazerite installers
The leadership might have changed at the Glazerite UK Group following the completion of the recent management buyout, but the new team of directors have the same passion for investment, innovation and installers, with a host of exciting plans afoot. One of the five-strong MBO team is Matthew Thomas, the Managing Director of Glazerite East, which focuses on the Halo portfolio. Having been with the fabricator for three years, Matthew has already overseen a huge transformation of the site to align it with the rest of the group. Innovation in manufacturing efficiencies and products includes the adoption of Timberweld® technology across the company’s flush sash range to replicate authentic timber windows. This has allowed Glazerite greater flexibility in manufacturing across its sites, while increasing product choice for its installers. Matthew says: “We tested Timberweld on Halo Flush Sash over the course of several months, with the support and technical expertise of Masterframe, Total Machinery Solutions (TMS) and VEKA. As a result, we are now able to strengthen our portfolio to include a timber-look butt joint across all three of our flush sash window options. “Not only does it give us consistency in manufacturing, it allows for a greater throughput of products without compromising on quality.” The market demand for heritage-style windows is strong and set to continue with high growth, as consumers seek a solution that combines low maintenance and durable uPVC with an aesthetically pleasing, timber-like finish. Matthew adds: “Glazerite has always had a strong commitment to innovation. We combine these ambitions with continuous investment into our facilities, our portfolio and our people. Everything we do is always with customers in mind and by introducing Timberweld, we’ve been able to open doors for installers who haven’t previously specified R9 for example, as it can now be ordered unglazed and is therefore easier to handle and transport.” Matthew is also delighted with the service his team has been able to offer installers keen to specify Timberweld-fabricated Halo. One such installer is Northamptonshire-based A-Team Glazing who has just completed the transformation of a stone cottage using Halo Flush Sash in Pebble Grey. A-Team owner and Glazerite installer, Adam Pardon, explains: “The homeowner wanted to replace the existing rotten frames with uPVC because they wanted something that would help to reduce the road traffic noise, and which was low in maintenance, more energy efficient and secure. They were also keen to replace the wood with something that looked handcrafted and timber-like to blend in with the stonework surrounds and the period charm of the cottage. Halo using Timberweld offered the perfect solution and the homeowner is thrilled with the results.” In addition to the introduction of TImberweld, Glazerite East has undergone a number of changes since it was acquired by Glazerite in 2016. Improvements to production has led to a significant increase in output – more than doubling the number of frames the site was able to achieve. Its current capacity is 700-750 frames per week, a figure set to grow even further by 2022 thanks to recent investment. Matthew adds: “This year’s investment has also allowed us to add a new corner cleaner and a sash horn miller. This means we can now manage the run-through sash horn process fully in-house and has removed our dependency on third parties manufacturing it for us. This ultimately benefits our installers as it gives us much greater flexibility on lead times.” Matthew is now looking ahead to the next phase of Glazerite’s plans. He adds: “We are continually trying to find ways to broaden and improve what we offer our installers, whether that’s enhancing our production facilities, investing in new technology and machinery or adding to our service offering. The introduction of Timberweld has been a real game-changer for us and our customers, and we’re looking forward to finding more ways to meet the needs of our installers and their customers.”
  |   Tags: Glazerite, Halo
Glazerite welcomes a new addition to its sales team
Following the completion of a management buyout this month, The Glazerite UK Group Ltd has announced a new sales appointment. Carly Graham joined the fabricator on 12th July 2021 and will be focusing on enhancing the service Glazerite offers its installer base in the Midlands and South East. Carly, who has over 20 years of experience in fenestration, is looking forward to applying her industry experience to her new role at Glazerite. She says: “I can’t wait to meet my customers. Glazerite is impressive and unique in the way it supports its customers, from incredible sales and marketing support to building proactive relationships with suppliers that ultimately benefit the installer.” Carly adds: “It’s an exciting challenge and I’m ready for it. I thrive on the industry’s diversity, product development, and its ability to adapt to an ever-changing market and this is exactly what Glazerite excels in. I’m really looking forward to playing an active part in Glazerite’s growth ambitions, and those of my customers." Jeff Dunn, Group Sales & Marketing Director, says: “Carly has extensive experience and a real passion for the industry. She’s hugely customer-focused and has a thorough knowledge of our products and what our customers and their customers want. This will help us to strengthen the relationships we have with our existing installers and help us reach out to new prospects.” Jeff adds: “It’s an exciting time to be joining Glazerite and Carly brings with her a strong, motivated work ethic that will be a real benefit to our customers.”
  |   Tags: Glazerite
MBO at Glazerite as new team seeks to drive business forward
Leading trade fabricator, The Glazerite UK Group has been acquired in a management buyout. Led by Group Managing Director, Robert Brearley, the management team includes Mark Johnston, Group Finance Director, Jeff Dunn, Group Sales & Marketing Director, Darren Rhodes, Managing Director (North West) and Matthew Thomas, Managing Director (East). The MBO completed on 9th July 2021, with the new team acquiring 90 per cent of the business and former Chairman, John Hewitt, retaining 10 per cent. Robert says: “Glazerite is an incredible company and much of what has been achieved so far is down to its people. With strong leadership and a talented and passionate team across the Group, the business has grown way beyond any expectations. With ambitious growth plans and continuous investment over the years, it’s proudly sitting as a major player in the industry. “The business is in good stead for the future and we have some innovative and exciting plans in place to build on our offering as we look to take Glazerite to the next level.” Glazerite was founded in 2000 by John Hewitt and Jason Thompson and is a true success story of the last couple of decades, with a tenfold growth. The company now employs around 270 people at its sites in Bolton, Peterborough, Wellingborough and Bristol. From the outset, servicing installers with a comprehensive range of products and services has been fundamental for the fabricator, with leading brands such as VEKA, Halo and the Residence Collection at the core of the offering. Glazerite’s main supplier, the VEKA Group, has welcomed the move. Managing Director, Neil Evans says: “We have a solid, long-standing and vital partnership with Glazerite and they have always set the bar high in terms of an offering from a fabricator. The new management team is equipped with drive, experience and expertise to shape the incredible business built by John and Jason as it moves to the next level. It’s always good to see some fresh perspective and ambition within our customers and we look forward to working together on our common long-term goals.” Sarah Hitchings, Sales & Marketing Director at Window Widgets & The Residence Collection, who was part of an MBO team at the Gloucester-based firm in 2019, adds: “It’s a really exciting time for Glazerite. We have been partners for a long time and look forward to continuing our partnership with the company under its new leadership. Having been part of the team who led the buyout of Window Widgets & The Residence Collection, I understand the rollercoaster of emotions the team will have been on! I know from experience how the process can mark an exciting shift in culture, service, and relationships. I wish the team luck with the next chapter of this already very successful business.” The MBO was put together by Don Gray of BHP Corporate Finance, with funding from Nick Salmons at Shawbrook Bank.
  |   Tags: Glazerite

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