Group Marketing Manager, Michelle Wright talks about Glazerite's comprehensive portfolio and how offering a choice for installers can open doors to new business.
Lockdown rules and staying at home has inspired consumers to invest in domestic improvements, with statistics revealing nearly two thirds of homeowners have used the time to renovate. It’s a trend that looks set to continue during 2021, and with outdoor entertaining taking precedence over indoor entertaining due to current guidelines, it is exterior décor and outdoor space that is set to get a makeover.
As a fabricator, being able to offer our installer partners a wide range of high-quality, leading brand composite doors in a host of styles and colours enables them to meet the demands of their own customers.
Being on top of our game when it comes to the latest trends is a key part of that, and it’s why we work with suppliers who lead the way in everything from the latest Instagram-worthy colours and styles to smart technology and innovative door furniture.
Over recent years, driven by the popularity of sites like Houzz and Pinterest, consumer desire for a neater exterior has translated into demand for contemporary colour choices, with more traditional hues of red and green being replaced with grey. Indeed, in 2020, shades of grey accounted for nearly one in every three of our door sales.
According to House Beautiful magazine, 2021 is likely to see a move towards more natural colours, with statistics showing over a quarter of the most liked doors on Instagram were variations of wood-like shades, from dark oak to lighter washed hues.
Our range of uPVC composite doors from the likes of DOORCO offer the aesthetics of timber without the maintenance of sanding and painting. With the option of colours like Irish Oak, Golden Oak and Rosewood it’s a trend our installers can meet, albeit in the form of low maintenance, high performing uPVC.
Given that the front door is the focal point to every home, looks really do matter for homeowners, and to that end, we support our installers with a huge amount of choice. From classic, traditional styles that pair well with stained glass and polished, heavy door furniture through to the more contemporary designs offering individual flair, edgy geometric shapes and a perfect canvas for the futuristic Sweet furniture, we have all bases covered.
Today’s homeowner is also tech-savvy; according to a recent Smart Home Week survey, 57% of British homes contain at least one smart device. The trend encompasses door security, and with our suppliers Avantis and Brisant leading the way, it’s certainly an area we are able to support our installers with so that they can be ready to meet consumer demand.
Over the last 12 months, we’ve been supplying our doors already fitted with the high performance Avantis multipoint locking system. For those customers looking for a smart door, a simple upgrade can transform it into a Kubu lock. The homeowner just needs to download the Kubu app and purchase the starter kit, which includes the Kubu home hub, in order to benefit from a host of innovative features including remote lock monitoring technology.
Security is a leading concern for homeowners, and to meet that need we fit the Ultion Diamond secure cylinder as standard with all our composite doors. Designed by Brisant Secure, the Ultion can outwit even the most forceful of burglars. Brisant, like Avantis, are leaders in smart technology too, having brought their innovative Ultion Smart product to market in 2019. With a number of clever features including ‘on approach’ auto unlocking, it’s just another feather in the cap of our installers when it comes to what they can offer their own customers.
Thanks to our own forward-thinking suppliers, our installers are able to offer their customers choice and peace of mind. Not only are our composite doors able to meet the latest trends, they’re also, durable, hardwearing and robustly secure. With innovation in design from our suppliers, we have some exciting plans for our door range, which we will be unveiling soon. The door market doesn’t stand still. And when it comes to offering the best possible products and services so that out installers can stay ahead of the game, neither do we.