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A step into the digital world pays off for our Shane!

Tags: Marketing support, Installers   |   Added:

We've been working with Shane Howells Ltd in excess of 15 years and during that time we've forged a strong relationship. With ambitious growth plans for 2018, Shane turned to us for advice on his marketing strategy. 

At the beginning of the year, we sat down with Shane to review his business plans for expansion and talk through his objectives with our marketing support - exactly the kind of conversation we want to be having with all of our installers. 

With aims to extend their showroom to almost three times its current size, and with exciting plans for growth, it was the perfect time to look at how we could best help Shane to meet his business goals. We broke the plan into two manageable phases.

Short Term - Initial boost of business

January is always a tricky month, so first on the agenda was a campaign to increase awareness, and boost orders. With an overall budget of £200, we ran a series of Facebook ads targeted at Shane's key geographical areas. Our goal was to increase awareness of a special offer on his warmroof, with the resulting campaign leading to a growth in followers to his Facebook page. At the same time, we carried out a digital audit to review the tools and routes available to his business, looking at what he currently used and how we could improve it in line with his goals. As part of this approach, we built Shane a fully-branded, mobile responsive website in order to give customers further confidence in his business.

"So far, 2018 has been all about trying new things for us" says Shane. "When you've done things the same way for so long, it can be difficult to make that leap, especially into the unknown. With the help of Glazerite, I've now run some relatively low-cost ad campaigns on Facebook which have more than proved their worth. I've followed this up with a local radio campaign and the enquiries have flooded in. All this for just a couple of one hundred pounds in spend." He adds, "I was hesitant and unsure about using Facebook, but with Michelle guiding me through and on hand to help with any queries, it ran really smoothly and it's definitely something I'll continue with."

Long Term - A drive to achieve those goals

Shane Howells WebsiteShane Howells Ltd is very well known and respected in its local area, with the majority of work coming via recommendations. In order to cast their net wider, our digital audit helped to identify which areas to focus on and what improvements were needed to deliver a greater digital presence going forward, A major part of this will be ongoing and regular search engine optimisation, as well as continued support and planning for social media. 

We focused on the importance of showrooms in a recent issue and it's an approach Shane is already using, with his showroom on hand so that customers can see for themselves what they're buying. With plans to further extend and refurbish the showroom following the purchase of additional space, Glazerite has been instrumental in the development and planning of a great new area that will really make the difference for this business and customers. 

In addition, we've been working with Shane to develop videos for his website and social media sharing, as well as sales presentation tools, printed promotional materials and survey forms to help him when he's out and about talking to customers. We're looking forward to continuing to work with Shane over the coming months to help him achieve his goals.

Recent News

3 new colours and 2 new styles from Solidor
Earlier in the year Solidor asked for installers and customers help in deciding what their next door colour should be. Originally they stated that they were only going to launch a single new colour in the summer but as so many suggestions Solidor extended their colour range to include 3 great new hues, giving a choice of 23 slab options for the door. Combining this with the 29 frames available in the variations range gives you over 450,000 colour permutations for your installations. Something for even the most particular of customers. 2 new door styles     Solidor has introduced two new door styles into their traditional range, The Stirling and The Trieste, available in a range of colours to suit different home styles.     3 new colours Lavender As its namesake suggests this fresh and floral colour looks fantastic on traditional door styles. Complete the look with some heritage door furniture to create a unique and stylish entrance.   Cobalt Blue The boldest hue with this new range also said to inspire a sense of safety and serenity, this will be a favourite across traditional or contemporary styles. Teamed with a crisp white frame and chrome fittings, this choice will give a truly inspiring entrance. Twilight Grey Twilight Grey sits in between dark Anthracite Grey and lighter French Grey, giving a hue that will evoke a feeling of tranquillity and stability. A dark frame such as Anthracite Grey will give this entrance a truly modern finish. So there you have it, the new Pastel Range by Solidor. Why not try designing the dream door with the online door designer tool today. 
  |   Tags: Solidor
All the product options you need from one supplier...
With access to one of the most comprehensive product portfolios on the market through the G17 Fabricator of the year, you can really start to explore new opportunities. Because no two jobs are ever the same, we don't want you to miss out on a sale because you can't supply a specification or meet your customers budget range. With 8 profile choices, the opportunities are endless... The VEKA Range We manufacture the VEKA range of windows and doors including: M70: The perfect choice for domestic, new build and commercial installations. Specifically designed with the installer in mind for trouble-free installation. FS70: Widely chosen for its aesthetic appeal. It was designed for those who want the look and feel of hardwood frames without the upkeep. Infinity: 80% recycled content and is designed for those projects that require a reduced carbon footprint. With its 100% Virgin outer skin, 10 Year UV stability guarantee and the ability to achieve a 0.8 U-value. Full range of Windows, Bi-folds, Patios and French Doors... The Halo Range We manufacture the full Halo range of windows and doors including: System 10: A truly versatile bevelled profile system for trade, retail, commercial or the new build projects.  Rustique: The sculptured profile from Halo is fully interchangeable with the System 10 profile offering even more opportunities.  FlushSash: In a choice of rustique or System 10 you can recreate the traditional timber appearance. 3 FlushSash options... A choice for every property type The Residence Collection A range of premium window and door systems designed to replicate traditional timber windows. We manufacture the Residence 9 system and Residence 7 systems.  Residence 9: A window and door system designed to authentically replicate 19th Century timber designs. With 9 chambers and width of 100mm, R9 offers superior thermal, acoustic, strength and security performances.  Residence 7: Beautifully flush inside and out, R7 outperforms many other systems with a sophisticated 7 chamber design and intelligent features. 3 great entrance doors... a choice for every budget With the VEKA/Halo Composite, Solidor and Palladio, there is a door to suit every budget or installation requirement. VEKA/Halo: The Doorco slab in a wide range of traditional and contemporary styles in 40 standard, completed in a VEKA/Halo frame with 29 colour choices.  Soldior: A solid timber core composite door complete with our unique, reinforced door frame and Secured by Design locking systems and Ultion Cylinder your customers' property will be as safe as can be.  Palladio: A double rebate door, combining versatility with great design, the Palladio Monocoque range is one of the strongest entrance doors on the market. In addition to the profile systems we work with, we also work with some of the best brands in the industry to give you complete confidence in the products you sell. These include Solidor and Palladio Composite Doors, Fab&Fix Hardware, MACO and Ultion.
  |   Tags: VEKA, Halo, Residence Collection
A homecoming for Brodie - Thanks to Complete Aluminium and Glazerite
It was enough of a blow when a young Hampshire couple discovered their new-born son was severely disabled and would need 24/7 professional care. But it came as a second shock to hear he could not be allowed home from hospital because their house was not big enough to accommodate the nursing facility.  Strict rules meant he and his nurse would need separate bedrooms. But their part-owned local authority home had only two bedrooms for parents Paul Boyd and Rebecca Jones and older daughter Megan, 6, and a conventional extension would not be allowed.  The answer came from local installer Complete Aluminium Systems and The Glazerite UK Group who came up with a clever conservatory solution that would allow Brodie to live with his family after all.  A simple knock-through from the existing kitchen means the new 4m x 3m PVC-U conservatory is now the family's living space, so the original living room is now Brodie's bedroom, with a stud wall to create a hallway through to the kitchen. The team also enlisted help from other local companies, Legacy Developments, Ark Designs, Oli James Plumbing and Heating, Safeglaze Ltd, Ceramic Tile Warehouse and Park Street Interiors for other work necessary for the project. With the project now completed and Brodie home, the family could not be happier with the outcome and wrote to say: "We have been blown away by people's kindness and without it, it is likely Brodie would still be in hospital. As it stands our little family is all back together adapting to our new normal. None of which would have been possible without all your help." Greig Hayes of Complete Aluminium Systems said: "It was a rewarding experience to be able to help this family but we could not have done it without the support of Glazerite, as well as Safeglaze and the other local contractors." Glazerite Director Jason Thompson added: "This is one of those cases where a little lateral thinking could make a world of difference to a family's future. We were very glad to have been a part of it."
  |   Tags: Homeowner

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