Our Group Sales and Commercial Director, Jeff Dunn, shares how Glazerite ticks the box for every installer
Our UK-wide customer base faces many of the same challenges; remaining competitive in a busy market, meeting customer demands for trends, accessing the right products at the right time to complete a high-quality finish, and securing new custom through brand awareness and reputation.
It's key to us as a fabricator that we need all of these needs - and more besides - whatever the size, end market, or goals of our installers.
For Birmingham-based Howard Yarnold Windows and Doors, which carries out both largescale commercial projects and smaller residential installs, a trusted supplier in the wings is essential. Run by Ashley Yarnold, Howard Yarnold Windows was founded in 1967 and has been a customer of Glazerite for four years.
Much of Howard Yarnold's work isn in commercial renovations, with the firm having extensive experience in completely transforming schools and hospitals across the Midlands. The installer uses VEKA uPVC products from Glazerite as well as aluminium windows and doors fabricated at its own factory.
Ashley is proud of the firms reputation and explains part of that is down to sourcing a reliable uPVC fabricator.
"As a business, we are committed to giving our customers the best possible service and to achieve that, we need high quality products and great service from our own suppliers. We use VEKA and Glazerite because we know the end product will help us achieve high standards, whether that's a domestic install using a heritage style like the Imagine Vertical Slider, or largescale commercial projects, which can involve hundreds of windows."
Commercial projects can take a lot of planning, and months to complete, and it's crucial timescales are met and regulations on site are adhered to. Building sites are also busy with other trades, so scheduled deliveries which arrive on time are essential. Some projects require Howard Yarnold's team to work around students and school hours for example, while others demand technical knowledge and support, and the ability to fabricate non-standard jobs for bespoke projects; all areas Ashley praises Glazerite for.
A fabricator worth its salt will be able to flex its offering and service to meet the needs of every type of installer. For domestic installers, that is likely to be a broad offering of products in a range of colours and styles and added value offerng such as smart technology or stylish hardware.
For those installers who don't have the resource of budget to pursue their own marketing strategy, our in-house team is also on hand to provide as much support as they need, whether that's content for social media or a brochure, or the design and launch of an installer-branded website.
For mainly domestic-focused installers like Herts and Essex Windows and Doors, owner Clive Travers believes the key to success is finding a fabricator who is flexible and supportive and adds value in the process. He explains:
"We have a good relationship with Glazerite, having worked with them for the last four years. We initially chose them because of their VEKA and Halo range, and the value they can add for our customers in finishing touches such as distinctive hardware. As a fabricator they go above and beyond to meet deadlines to help us out, whether that's on bespoke jobs or giving us access to brochures for example. Thier service makes a real difference for us."
Our installers face competition from other firms in their local areas, so being able to offer them a broad choice of products in different styles and colours, backed up with short lead times and a personalised marketing strategy, can make a real difference.
Whatever their end market or individual challenges, it's our aim to provide a best-in-class service for every installer, and we'll tailor our approach to meet the needs of our customers to achieve that. We will also continue to invest in our operations and product range, such as the recent addition of aluminium profile for example, so we can continue to help them prosper today, and in the future.