Midland Dual Glaze: Installer Case Study
Case Study Details
Product choice
Access to premium brands has helped Midland Dual Glaze meet evolving customer demand.
Technical confidence
Onsite advice, tender support, wind load calculations, and flexible deliveries help streamline complex projects
Showroom & Support
With updated displays and assistance on commercial installers, we help to broaden Midland's audience and reach
Marketing that works
From branded brochures to SEO-optimised websites and social media support, we have helped to boost visibility and leads.
Glazerite & Midland Dual Glaze: A fabricator partnership
With over three decades in the trade, Midland Dual Glaze know what it takes to grow a successful installation business.
Thanks to their partnership with us, they’re equipped with not only quality products, but also the marketing, technical and logistical support to take their service to the next level.
For Richard Flint, co-owner of Midland Dual Glaze, success has come from adapting to industry changes. From white uPVC casements to colour-rich ranges and flush finishes, customer expectations have evolved – and so has his business. By working with Glazerite, he ensures his team always has access to the latest product innovations, supported by a reliable supply chain and a marketing engine designed to help therm stand out in a competitive marketplace.
From the showroom to the screen, our white label marketing, showroom displays and digital tools have helped transform the customer experience. But it’s not just about selling more – it’s about being backed every step of the way.
“Our portfolio has expanded over the years to include VEKA and The Residence Collection alongside our Halo offering. Working with a fabricator like Glazerite means we have access to a range of products that our customers want – and expect – to see.”
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A website that sells while you work
Time-strapped installers often miss out on digital opportunities. Our fully branded white-label website offering means Midland Dual Glaze can compete online with a modern, SEO-optimised platform that works as hard as they do. Featuring dynamic flipbook brochures, tailored messaging, and seamless navigation, it showcases their products while generating leads – without the stress of managing web infrastructure.
Showroom transformation that attracts customers
Midland Dual Glaze opened their showroom to bring the product experience to life. With our support, the space was upgraded to feature best-selling products across the Halo, VEKA and Residence Collection ranges. Hardware partner Brisant added further ppeal with Ultion Sweet displays, giving customers a tactile, confidence-building experience. This showroom now serves as a powerful sales tool, showcasing quality and professionalism the moment a customer walks through the door.
Commercial support without the complexity
Though much of Midland Dual Glaze’s work is domestic properties, working with Glazerite means they can carry out occasional commercial jobs too, including a recent install just over the road from their office and showroom. The install saw the team fit 45 System 10 casements in Anthracite Grey with our Group Health and Safety Manager, on hand to offer guidance and support on risk assessments onsite when needed.
Marketing support across all areas
We go far beyond brochures. Following a full audit of Midland Dual Glaze’s social media, Glazerite provided tailored training on Canva, helped implement Metasuite for scheduling and analytics, and delivered custom content to keep the installer’s brand front of mind. With additional assets from the VISTA image library, plus offline tools like leaflets and dropcards, Midland Dual Glaze has what it needs to drive engagement both online and on the doorstep.
Technical advice and support
Technical advice is another area Glazerite works closely with its installers on, including the provision of support with tenders, wind load calculations, and supporting with non-standard jobs as well as tailoring deliveries to suit the demands of busy projects.
It’s an area valued by Richard and his team, and one which helps them maintain their excellent local reputation for offering value for money, a fast finish, excellent service and high quality.
