Supporting installers whatever their end market
Our installers come in all shapes and sizes, from large scale commercial installers to sole traders focusing on residential homes. It’s only right then that we tailor our offering to suit the needs of our installers, rather than excepting our installers to fit around us.
To do that, we work closely with our installers to understand their challenges, in the trade, domestic, commercial and new build markets in which they operate, and the demands and needs of those specific customers. For commercially-focused installers that might come in the form of in-depth product and technical knowledge or non-standard offerings, while domestic installers might look for added value in the form of marketing support.
Over the last 12 months, we’ve shored up our commercial offering to ensure our customers operating in this sphere have access to bespoke technical support and a choice of products, ranging from VEKA to Deceuninck 2500 and 2800.
Alongside our uPVC offering, we’ve also added a range of aluminium products including casement and Tilt and Turn windows in addition to bi-fold and patio aluminium options
Our comprehensive product portfolio sets us apart, but we also seek to add value in other ways, too. As a sales team, we partner with our customers to ensure we support with technical advice, particularly our commercial and new build installers whose projects are subject to more stringent planning criteria.
In this instance, it’s more than just supplying a window – we are involved right at the start of projects to assist installers and prevent wasted time and money further down the line. Having input early means we can support with amends, suggestions and alternatives that can make a real difference to the project, determining at quote stage if the frame design will meet the necessary criteria and current testing guidelines for all accreditations.
During the design stage, we can assist with the necessary technical cross-sectional drawings using formatted drawings that can be dropped into planning tools with just a few clicks of a mouse. By playing a proactive role in the planning or tender stages alongside the architect and the commercial installer, we can reduce the risk of issues developing later onsite, replicating any design in uPVC and providing technical advice on everything from frame design to wind-loads.
We also work closely with our suppliers to discuss which of their products would suit particular applications and how to meet non-standard jobs. With VEKA for example, this includes working with their commercial and technical teams and making use of their impressive and sophisticated Windoplan software, which enables us to assist our commercial customers with drawings and design amendments. We can use the software to run scenarios on how the products will perform based on factors like frame design, wind loading and installation postcode.
Retail-focused installers also face challenges, not least the exacting demands of homeowners. It’s our role as their fabricator to make meeting these requirements and expectations easier. Having access to an increased product offering gives our installers and their customers options and the ability to meet different price points, as demonstrated by our flush sash offering in the form of R9, R7 and Halo.
Style, colour choice, energy efficiency and security are all important levers for homeowners. With a host of different types of doors, windows and hardware from leading brands like VEKA, Halo, The residence collection and DoorCo and Brisant and Avantis we can help installers fulfil every element from heritage style windows and traditional doors to contemporary door furniture and smart-technology ready hardware.
Another added-value solution our installers make use of is the marketing support on offer. From digital tools that include ready-made social media content and a website template for an enhanced online presence to traditional marketing collateral in the form of POS materials and brochures, our marketing team can help installers stand out from their competitors – even national firms – and secure new business.
Our in-house team works with installers in a range of ways, from sharing tips and ideas on how to maximise their marketing in their local market to supporting with a complete and integrated marketing communications strategy. It’s an offering we’ve calculated is worth more than £5000 to those currently utilising it and it is one we continue to invest in heavily.
By working proactively with our installers and supporting with our comprehensive portfolio and the provision of technical and marketing advice, we can we add value in the right areas, strengthening our installers’ presence and helping them secure new business opportunities, whatever their end market.
Interested in hearing more about how becoming a Glazerite partner can take your business to the next level? Get in touch with our team today.
