Our Sales & Commercial Director Jeff Dunn shares how the fabricator’s relationships with DoorCo and Brisant Secure make a real difference for our customers.
This year marks our decade-long partnership with DoorCo, the UK’s leading independent manufacturer and supplier of composite doors. DoorCo’s high-quality composites have transformed what we are able to offer our customers, with our range going from strength to strength.
It means our installers can give their own customers a choice from more than 40 DoorCo composite doors, crafted in a range of traditional and contemporary styles. Given today’s discerning homeowner, the fact DoorCo’s offering is available in 52 colours – with the option to colour match to any RAL - is another huge draw.
Our relationship certainly opens doors to new business for our installers, while DoorCo’s proactive and engaging approach to marketing underpins our own marketing communications collateral such as social media content and brochures, which are available for use by our installers.
Staying on top of trends
With one eye on today’s customer desires and one on tomorrow’s demands, DoorCo’s offering keeps pace with current trends and meets future ones on style, glass and colour. According to their latest statistics, the top doors so far this year underline continued homeowner demand for traditional styles, with the likes of the Princess and Marquise remaining best sellers.
When it comes to colour, shades of grey remain strong, with Anthracite Grey, Slate and Agate top of the list. If customers do want an alternative, hues of green and blue come out on top, like this Marquise with Ultion Sweet furniture recently installed by Cumbria-based Martindale Windows (pictured). Meanwhile, homeowners are currently favouring simple or plain glass designs.
By actively partnering with our suppliers, we are able to evolve what we offer our installers on additions like furniture and smart technology too.
Strong partnerships
Our partnership with Brisant Secure is built on collaboration in innovation and adding value for our installers. It is a strong partnership, as demonstrated by our recently announced plans to offer Ultion Sweet door furniture as standard on all of our doors, at no extra cost to installers.
Ultion Sweet appeals to end customers because it strikes the perfect balance of aesthetics and durability. What’s more, Ultion Sweet’s exceptional performance and unparalleled weather resistance come backed with a 20-year anti-corrosion manufacturer-to-consumer guarantee, which means homeowners register directly with Brisant, taking the pressure of potential (though unlikely) future call backs for our installers.
2023 has certainly heralded innovation, with the unveiling of the Ultion Sweet patio handle – the result of a joint project between Glazerite and Brisant. The handle seamlessly integrates with the rest of the Ultion Sweet offering and gives the homeowner peace of mind thanks to Ultion Sweet’s quality, style and durability. Brisant hasn’t stopped there either, with the recent introduction of a new urn-style door knocker to appeal to customers looking for a more traditional look.
Point of difference
With high security features essential and smart technology practically a must for today’s homeowners, the Ultion three-star cylinder we fit as standard is another differentiator. What is more, a simple upgrade gives homeowners 
access to Ultion Nuki Plus, which offers a host of clever locking features including smartphone control and fingerprint recognition, adding another point of difference for our installers. When it comes to choice, we don’t stop there – almost all of our doors are supplied using the high-performance Avantis multipoint locking system, which, with a simple upgrade, can be transformed into the Kubu smart technology offering.
Like DoorCo, Brisant is proactive with its marketing. Partnerships with these industry leaders mean we are continually evolving our door and furniture portfolio to better support our installers. With such a huge range of choices on offer, you don’t need to look elsewhere for a fabricator ready and waiting to turn you into a best-in-class installer.