The Installer’s Guide to Colour Trends in Home Improvement
The Installer’s Guide to Colour Trends in Home Improvement
As a trade professional, you are much more than just an installer, you are both an advisor and fitter.
This poses a problem because a lot of homeowners are more aware of design trends and want to personalise their homes – an opportunity and a challenge for installers like you.
Therefore, Glazerite’s guide will equip installers with the knowledge to talk confidently about the latest colour trends and to sell more effectively.
The Top 5 Colour Trends For Windows, Doors & Conservatories
There are 5 key colours shaping the market today, especially with autumn being upon us, a lot more homeowners are looking to upgrade for the season.
- The Enduring Appeal of Grey
Anthracite Grey is trending currently with its versatile nature for both modern and traditional homes.
It is commonly associated with sophistication and minimalism, perfect for customers who live in luxury homes.
- Bold & Beautiful Black
Despite its darkness and negative connotations, black is becoming a modern colour choice.
Its contemporary, architectural looking shade looks great in black window frames and its main use is in creating a high end, stylish aesthetic.
This colour can also be used to make a statement, making the colour a bold choice for homeowners.
- The Subtle Elegance of Agate
Agate is a softer, more natural alternative to grey.
Its seamless blend of grey and green tones make it a popular choice in heritage-style properties.
- The Timeless Warmth of Woodgrain
Even though this is not a colour, woodgrain is a popular finish choice among homeowners.
It looks great in many colours including Chartwell Green and cream. uPVC woodgrain is especially popular with its low-maintenance and highly durable features.
It is mostly used for door colours but is also sometimes used for windows too.
- Dual Colours
Dual colours mix the best of both worlds. For example, homeowners can choose to have black outside and white inside for a mixed finish.
This blend of colours allows homeowners to have design flexibility and be able to match both their exterior and interior décor.
Matching Colour to Property Style
Many homeowners will know what popular shades are trending, but may be unsure what colours match their property style.
As an installer, you can help them make this decision.
For contemporary homes, recommend black, Anthracite Grey and other solid colours as these look best in modern homes.
For traditional/period properties, suggest Agate, woodgrain and other heritage-inspired shades to create the perfect finish suited to this property type.
For new builds, highlight the flexibility to use a wide range of colours, with modern options being a safe bet.
By demonstrating your knowledge and providing customers with suggestions will create trust as they will see you as a knowledgeable trade professional, not just an installer.
Key Selling Points Beyond Aesthetics
Not only should installers be equipped with style and colour knowledge, but knowing the practical benefits and value of different home improvement products help close a sale with your customers.
Highlighting the products durability and longevity created through the high quality materials and manufacturing process is important. Our products here at Glazerite are manufactured to the highest standards for our installers and homeowners, making this a great unique selling point.
Woodgrain finishes only require a simple wipe down to stay looking new, unlike real wood which is something important to remember.
Regardless of colour, modern windows and doors contribute to energy savings and home safety which is another important aspect your customers will find important.
By making sure you are equipped with all knowledge and understanding of colour trends and other key selling points in the home improvement sector, you will become more of a successful installer.
That’s why at Glazerite, we are the perfect choice for your reliable trade partner. We deliver nationwide, offer technical support and marketing resources.
Your Partner in Colour
We have over 25 years of experience in industry and pride ourselves on being a leading trade fabricator of high quality windows and doors.
Our expertise and dedication have made us a preferred partner for trade professionals like you. We are with you every step of the way and 100% of our products are hand finished – giving you that edge over the competition.
Choose us as the trade partner you can count on and foster a strong relationship with us, starting today.
Contact us and let us help you deliver exceptional results for each project again and again.
