20 in 20 - Glazerite sets sights on continued growth
2020 marks a big milestone for leading trade fabricator, The Glazerite UK Group. As they fast approach their 20th birthday, Group Managing Director Jason Thompson looks back on what Glazerite has achieved so far, and what the fabricator has planned for its anniversary year.
We are eagerly anticipating our 20th year in business and looking ahead to what 2020 will bring for Glazerite, our employees, suppliers and our installer partners.
It’s been our aim from day one to be a ‘best-in-class supplier’ and we hope we’ve lived up to that so far with the choice of products we supply, the quality of services we deliver and the added value we give our customers to help them succeed in their own markets.
Despite a difficult time for the industry, we’ve spent the last 12-18 months consolidating our offering and working on how we can improve the services we provide to our customers. That has manifested itself in a number of ways, from the growth of our product portfolio to the strengthening of our marketing support offering, which we believe is what really differentiates us as a fabricator. We’ve also spent in excess of £1million on our plants, machinery, fleet and people in the last year; an investment which is already yielding impressive results for us and our customers in terms of speed, efficiency, delivery, timing and quality.
In 2020, we will further enhance our portfolio with a number of exciting new additions to reflect market trends and consumer demand. In recognition of the continued growth of the Heritage market for example, we will have the option to Timberweld some of our flush sash products, meeting the needs of those customers looking for an even more authentic finish on their installations.
To match growing consumer enthusiasm for technology, we’ve also recently welcomed the innovative Ultion Smart to our stable, while the Kubu product from Avantis Hardware will follow this year. The addition of these products, and their associated benefits, give our installers an even more comprehensive range to choose from, and ensures they never have to turn down non-standard jobs because of an inflexible supplier.
As reflected by the arrival of such products, as well as an explosion in colour and growing acceptance of uPVC as a genuine competitor for wood, the market has changed so much in 20 years. We aim to continue to be at the forefront of that change, which often means taking a chance on new and innovative products.
Adding value to our installers’ own businesses in this way remains key, and is the reason why we offer unrivalled, bespoke marketing support packages that help our customers really stand head and shoulders above their competitors.
Whether customers are looking to increase brand awareness or drive specific product sales, our three-strong marketing team works in partnership with them to plan and deliver a digitally-focused or traditional marketing strategy, or a combination of both. Starting with a marketing audit, our team sits down with an installer to work out how we can best support them and which tactics to use - from SEO to leaflet drops – that will not only enable them to take on local competitors, but national installers too. We are always looking for ways to enhance our marketing offering and 2020 will be no different, with the launch of a full suite of retail brochures, a refreshed installer-branded website system and a social media toolkit.
Closer to home, we recognise that to deliver great customer service, we need committed, loyal and engaged staff. We work hard to engage our 270 employees in where we are as a business and where we are headed, whether that’s through rewards and recognition programmes, or throwing a great big 20th birthday party as planned in the spring. On a more serious note, 2020 will also see the roll out of a business-wide employee support programme with a specific focus on mental health, an issue which is very close to our hearts.
As we enter 2020, we face continued political uncertainty and a variable market. But whatever the year brings, here at Glazerite it’s an opportunity for us to celebrate our success and that of the people who made us who we are today – our employees, suppliers and installer partners – while continuing to build foundations solid enough to take us forwards through the next 20 years.