Glazerite helps installers tap into consumer trends

Tags: Marketing support, VEKA, Doors, Homeowner   |   Added:

Area sales manager, Peter Smith, highlights why doors remain a key and continually expanding part of Glazerite's portfolio.

As the nation’s energy bills continue to rise, consumers’ thoughts will invariably turn to ways to cut heat loss. With a new front door high on that list, Glazerite is gearing up to ensure our installers can meet demand.

While composite doors have been a favourite of late, the original PVC door has become increasingly popular, and we are likely to see a further surge in interest over the coming months as homeowners look to improve energy efficiency on a budget. It’s a great alternative with outstanding thermal performance, and they are an affordable, efficient and stylish option available in a range of colours.

We continue to see our composite door ranges develop and innovate. In the last year alone we’ve seen some significant changes from DoorCo with glass options and the new FLiP cassettes taking the aesthetics and performance of every door style to a new level.

Security is also a big factor for homeowners, and it’s an area we work hard to help set our installers apart. Statistics from a UK insurance company recently revealed that more than three quarters of burglaries occur through doors, either by forcing the lock, breaking the door itself, or, worryingly, because the door wasn’t even locked in the first place. Having a secure lock, a robust door and the right smart tech in place to alert you in case you forget to secure your home can go some way to reassure consumers. It’s also why we choose to work with innovative suppliers like Ultion and Kubu, both of whom offer unrivalled security features and benefits as part of their security and smart technology ranges.

While the unrivalled Ultion 3 star cylinder is standard on our doors, a simple upgrade to Ultion Smart allows homeowners to control the door lock using a smartphone, watch, or key. It also offers an ‘unlock on approach’ feature and can be programmed to remain unlocked for a set time before securing itself again.

Meanwhile, the Kubu smart lock is equally as appealing to tech-savvy, security-conscious homeowners, and, like the Ultion Smart, is another selling point installers can share with customers. As Glazerite’s doors are equipped with the high performance Avantis multi-point locking system, it’s an easy upgrade for the homeowner to transform to a Kubu lock using a door module.

Colour-wise, Anthracite Grey remains our biggest seller, while the classic Chartwell Green also remains popular. As the focal point of every home, the replacement of this tired timber door (pictured) with a Chartwell Green Solidor, courtesy of Glazerite installer Martindale Windows, shows what a transformation a new door can really make.

Martindale Windows’ Paul Wightman has also recently completed a stunning gable installation in VEKA M70, with matching Anthracite bi-folds, for an incredible home transformation. It’s the choice Glazerite offers installers across our entire portfolio, which attracted Paul to working with us in the first place.

Kendal-based Paul explains: “I’ve worked with Glazerite for many years now and it’s their portfolio that made them stand out from their competitors. I get access to high quality products backed up with useful marketing materials to showcase the styles and features that appeal to customers. I also really like the support I receive from my Sales contact, Peter Smith, and the technical team.”

Working closely with our suppliers and listening to our installer partners like Paul enables us to continually evolve our doors portfolio and better support our customers in their own markets. This year will also see some exciting additions to Glazerite’s door portfolio, which we’re looking forward to sharing over the coming months.

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  |   Tags: Glazerite
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  |   Tags: Doors
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  |   Tags: Products, Windows, Doors, Glazerite

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