Elevate your digital marketing
Our Digital Marketing Manager, Lauren Edwards, reveals how we continue to invest in helping our installers unlock the power of digital marketing.
With 85%. of UK consumers heading straight online to find information on local businesses, a strong and impactful digital presence is a must-have in a crowded and competitive market.
We work with you to develop and refine your online approach, enabling you to target customers effectively at the right point in their sales journey.
Make a last impression with a website tailored for your business
An SEO-optimised, mobile-friendly, fast and dynamic website is an easy to engaging shop window for prospective customers to learn more about your business.
Whether you have an existing website you’d like to enhance or you’re starting from scratch, our marketing experts are here to help. What’s more, the website we build for you can be branded and tailored to suit the needs of your business. The site offers smart navigation and layout, with impactful product pages, imagery and content, and simple brochure download features, all of which are written and designed with the end user in mind.
The fast-paced nature of digital marketing means we have also evolved our own online presence, with the recent launch of a refreshed Glazerite website for our trade, commercial and homeowner audiences. The new site was built to accommodate the latest SEO practices and includes a search tool for homeowner use, which increases our installer visibility, plus quick and reliable support via our Chatbot and WhatsApp functionality.
There is a huge range of benefits in working with us on our installer website offering, including the ease of showcasing your entire range with SEO-optimised images and copy, greater brand visibility, and most importantly, a route to more sales leads. Don’t just take our word for it; many of our installers are already working with us to differentiate their business while meeting their own goals. Two projects that stand out this year are our recently-launched bespoke website built for Yorkshire based Orchid Installations to specifically target the commercial sector, and a tailored, homeowner-facing site we have delivered for Scotland-based McFarlane Homes. As their respective businesses have grown, we have been able to evolve their existing web presence into high-performing sites.
Getting social makes the difference
Social media platforms like Facebook and Instagram are the perfect way to connect with potential customers. We already work with many of our installers to optimise their social media presence and keep their pages active and engaging.
To achieve this, we deliver a two-pronged approach. For those with existing social media presence, we delivery ready-made graphics, images, videos, blogs and content that can be downloaded and used via our exclusive Glazerite VISTA installer marketing hub.
For installers keen to leverage the benefits of social media but don’t know where to start, we’ve got a host of information and how-to-guides on VISTA and support from our in-house marketing team. This include practical guidance on scheduling content, how to get the best from AI to create copy, and using design tools like Canva if you’d like to create something more bespoke. We can also share tips and examples on the best kind of content to win new customers and maintain and engaging social media presence.
Ready, set, go with Glazerite
Ready to jump on board? We’ll kickstart the process with a full marketing audit to understand where you are right now and where you want to be and provide everything from a simple brand refresh to a fully integrated marketing strategy. We can also support you with more traditional marketing collateral, from printed point of sale and brochures to showroom display material. Whatever your goals, we are here to help, with marketing support that delivers results and wins you new business.
Get in touch with our marketing team at marketing@glazerite.net to discuss how we can help.
