Our Head of Group Marketing, Michelle Wright shares why our decade-long partnership with DoorCo helps our installers open doors to new business.
By partnering with DoorCo, the UK's leading independent manufacturer and supplier of composite doors, we have transformed our customer offering.
Today, our installers have access to a huge range of high-quality composites designed to suit every homeowner taste, with DoorCo's latest launches taking the aesthetics and performance of the range to the next level.
"As a partner, DoorCo is flexible, agile and reactive, quickly repsonding to customer demands and getting ahead of trends."
This year, our DoorCo portfolio of traditional and contemporary doors is set to grow further with the addition of new styles, colours and decorative glass options.
From the summer, the composite colours available will include nine standard shades, 38 premium hues and the exclusive Patina colours on specific door styles such as the Monza ll, the newly launched and traditionally-styled Eaton and the new contemporary styles of Grove and Kings.
With the option also to colour match to any RAL, and a choice of woodgrain or smooth/etched finishes, homeowners will be spoilt for choice.
So far this year, the best-selling colours have been the more subtle shades of anthracite, agate grey and slate. However, stand out shades of blue and beginning to trend, with the cool blues of Wedgewood and Cotswold on the rise, along with the brighter blue of Twilight.
The quirky Stormy Seas and delicate Dusky Pink are also gaining in popularity. Style-wise, the brand new Eaton is proving popular, while the classic Carnoustie remains a top-seller.
DoorCo has also added to its range of decorative glass, including the launch of the distinctive and delicate bevelled heart and flower motif of Blossom and the art-deco inspired Speakeasy, which includes a custom house number design.
The partnership we've forged with DoorCo has elevated our offering and gives our installers a huge selection to share with their own customers. What's more, our installers can also benefit from DoorCo's proactive marketing support, which includes digital and printed materials and content.
Evolving hardware and smart technology offering
Alongside our composite offering, we're evolving our furniture and smart technology as well as our standard offering. Like DoorCo, our partnership with Brisant Secure is built on collaboration, innovation and adding value for our installers. It is a strong partnership, as demonstrated by our recently announced plans to offer Ultion Sweet door furniture as standard on all of our doors, at no extra cost to installers.
Ultion Sweet appeals to end customers because it strikes the perfect balance of aesthetics and durability. What's more, Ultion Sweet's exceptional performance and unparalleled weather resistance come backed with a 20-year anti-corrosion manufacturer-to-consumer guarantee, which means homeowners register directly with Brisant-Secure, taking the pressure off potential (though unlikely) future call backs for our installers.
With high security features essential and smart technology practically a must for today's homeowners, the three-star cylinder we fit as standard is another differentiator. What is more, a simple upgrade gives homeowners access to Ultion Nuki Plus, which offers a host of clever locking features including smartphone control and fingerprint recognition, adding another point of difference for our installers.
When it comes to choice, we don't stop there - almost all of our doors are supplied using the high-performance Avantis multipoint locking system, which, with a simple upgrade can be transformed into the Kubu smart technology offering.
It's these partnerships and the forward-thinking nature of the likes of DoorCo that keeps our installers ahead in their own markets. They are also relationships we will continue to develop and build to give our installers access to the most comprehensive range of high-quality composite doors and hardware, underpinned by consistent manufacture and reassuring warranties.
Get in touch with us to become a Glazerite installer partner.