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5 star marketing support from Glazerite

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UPVC window, door and conservatory installer, Daniel Wagg Doors and Windows, can’t sing the praises of The Glazerite UK Group Limited enough. When setting up his business last year he was able to take full advantage of the marketing support on offer from the leading trade manufacturer, and as Director Daniel Wagg explains, the support has been invaluable:

“Glazerite is a great company to deal with; they took my company under its wing from the very start, as a new business they proved invaluable with getting my business off the ground and creating awareness in the Midlands. They helped me with everything from designing my logo and website to assisting with my van signage.

“The support didn’t stop there either, they’ve continued to support my business throughout the year and more recently Michelle Wright – Glazerite’s Group Marketing Manager - has arranged for the design and print of some advertising boards to maximise publicity on a great project we’re working on at the minute. We’re now looking at ways of developing my website further and how I build my social media activity. I also really like the new sales presenter they recently launched, this will be a great talking point with my customers.

“From a sales perspective the product and industry information they give me is fantastic and ensures I’m up to date with everything needed to run my business with ease.

We also use the online ordering system which again saves us time to concentrate on what we do best; delivering excellent UPVC windows, doors and conservatories. The overall service really is five star and has played a vital role in the success of our first year trading.”

Group Marketing Manager for Glazerite, Michelle Wright adds: “How we’ve worked with Daniel since the launch of his business is typical of the support we offer to all of our customers who need it. It’s great to see just how successful he’s become in a short space of time and really shows the importance of marketing your business effectively, whatever the size. Our installers already have access to the vast range of marketing support materials from the VEKA marketing hub, which offer a great and affordable approach for building a small business brand. In addition to this the support we offer is more specific to the individual needs of our customers and this includes our customised sales presenter for use on tablets, a bespoke website and access to our in-house design function.

“Being able to differentiate yourself in a crowded marketplace is fundamental to any successful business, and our expertise and marketing support package, tailored directly to the specific needs of our customers, enables true personalisation of the brand, which will inevitably help grow and enhance our installers.”

Glazerite is VEKA’s largest trade fabricator in the UK and a long-standing Network VEKA member. Glazerite offers a fully nationwide service based on manufacturing units in Northants, Peterborough and Greater Manchester as well as its South West distribution hub in Bristol serving South Wales and The West of England.

For more information on Daniel Wagg Doors and Windows visit www.danielwaggdoorsandwindows.co.uk or call 07817780965. For more information about The Glazerite UK Group Limited visit www.glazeritewindows.co.uk or call 01933 443222.

Recent News

Glazerite strengthens senior management team
The Glazerite UK Group Ltd has strengthened its senior management team with three new appointments and an internal promotion. The operations and technical-focused positions will allow the fabricator to further improve service levels across its three largest sites. Mark Towers joined Glazerite on 7th January 2019 as Bolton-based North West Division General Manager/ Director Designate. With over 25 years’ industry experience, Mark has worked to improve the output of a number of manufacturing operations, ranging from composite doors to glazing, and has also held senior positions at ODL Europe Limited, HansenGlass Processing, and HM Doors. Mark says: “It’s an exciting time to join Glazerite. I’m very much looking forward to working with the team at the Bolton site going forward, with an initial focus to continue improving standards at the site and carry out the investment and extension programme planned for this year.” Taking up the position of Group Operations Manager is Andrew Worroll, who will report directly into Group Operations Director, Ian Lloyd. He has over 20 years’ experience in operations, production and supply chain, and will focus mainly on Glazerite’s Wellingborough sites, in order to free up more of Ian’s time to focus on the Group Operations strategy. In December 2018, Glazerite also welcomed Mitchell Gooch, who took on the role of Group Technical and Processing Support Manager at the fabricator’s Peterborough site. Mitchell, who has previously worked in technical roles at SGM Windows Manufacturing Ltd, won the prestigious Apprentice of the Year G12 award while at Pioneer Trading Company Ltd. In addition to these key appointments, which form part of Glazerite’s strategy to better serve its growing base of installers, the fabricator has also announced that Chris Price is joining the board of Directors as Group Procurement Director. Chris will focus on further improving the product development programme and procurement process across the group going forward. Jason Thompson, Glazerite Director, says: “2018 was a challenging year for us and the industry as a whole. Despite this, we’ve increased our products and services portfolio, and strengthened our sales and marketing team with specialist expertise in areas like digital marketing. We have been stretched in some areas, which highlighted the need to further strengthen our senior management team. Now, with Mark, Andrew and Mitchell in place, we’re in the best possible position to go forward and achieve our plans for growth in 2019 and beyond. Combined with recent and planned future investment, we’re well-placed to serve our growing installer base and help them to become best-in-class.” (Above image from left to right, Andrew Worroll, Mitchell Gooch, Mark Towers)
  |   Tags: Glazerite
A formidable force... all the style, security and longevity you need for your door installations
Decisions on the entrance to a home are sometimes the most thought through by your customers. We've got a real sweetener to help you now as the fully suited range of Sweet hardware can complete your door installations perfectly. As standard, our Solidors are already supplied with Ultion, but the power of these great brands and products bring you a formidable door guaranteed to give you the edge. Solidor... one of the most durable doors on the market With a solid timber core and unique reinforced frame, Solidor is one of the most secure on the market. Couple that with a Secured by Design locking system and Ultion Cylinder and your customer's property will be as safe as can be. Hardware that will stand the test of time... Sweet carries multiple coatings of copper and nickel, ensuring it always looks great, even after being hammered with salt water for over 8000 hours. That's an incredible 30x more times than required for the flagship EN 1906:2012 corrosion standard. With Ultion fitted as standard security is a given... Your customers have complete peace of mind with the Ultion 3 star sold secure diamond cylinder fitted to their door, their belongings and loved ones are safe.
  |   Tags: Solidor, Ultion
Glazerite sister company claims a G-award
The Glazerite UK Group Ltd has applauded fellow fabricators, AluFoldDirect, for their win at this year’s G18 Awards. The aluminium bi-folding doors and windows manufacturer won the Fabricator of the Year award, while Glazerite and fellow Wellingborough-based fabricator, Emplas, were runners up at the event, which took place on Friday 30th November at the Hilton Park Lane, London. Glazerite Managing Director, Jason Thompson, says “Winning the award ourselves in 2017 has been a great morale boost for our employees, and for our profile in the industry.  Although there was no award for us this year, we were thrilled for our sister company, Double R, who claimed the award in the Glass Company category and for our installer, The Window Company (Contracts), who succeeded as Installer of the Year.   “We had a fantastic night and would like to say thank you to the organisers. It’s always a great atmosphere and a good opportunity to catch up with old and new faces from across the industry.” Glazerite cemented their 2017 win with some further extensions to their already comprehensive portfolio, including new styles and colours across their composite doors and the addition of Residence 7 as a third option to their Flush Sash range. The next 12 months will see a major investment plan for Glazerite across its sites, including plant, machinery and factory expansion, in order to further support the growth of its ambitious business plans.
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The Glazerite UK Group Ltd manufacture and supply uPVC Windows, Doors and Conservatories to trade customers from sites in the Midlands, Northwest, East and Southwest.

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