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Keeping ahead of changing trends and designs
Keeping ahead of changing trends and designs
In today's market accessing a wide range of quality products is essential for installers in winning new business. Whether a domestic installation or commercial installation the same challenges of accommodating the various aesthetics for property style to the more emotive considerations such as security, energy efficiency and the environment. As a business we continually review and adapt our product offering in alignment with changing trends and demands to ensure our installers stay relevant. In the summer last year we introduced the 2500 bevelled system to our range to open up more opportunity to our commercial installers. This was a much welcomed addition to our range and at the end of the year we opened our Barnsley site, for the manufacture of Deceuninck 2500 and 2800 initially. Already in 2024 we have strengthened our aluminium offering with the addition of AluK casement and tilt and turn windows, the EdgeGLIDE+® sliding door and UniFOLD+® bifold doors. Striking the balance of clean and modern living our partnership with Morley Glass was an obvious one to offer the high end range of Uni-Blinds® , to complete installations to a really high standard. Working with partners that at the leading edge of product development is an integral part of our product portfolio. This week VEKA have announced they will soon be unveiling a revolutionary new system. We can't wait to share this one with our installers, it's some fantastic work demonstrating not only their innovative thinking, but they are listening and responding to market and customer needs. By constantly evolving evolving and adapting our already extensive portfolio, our installers have access to an impressive range of systems, products and brands which open up the choice of colours, styles, and price points to a new level. We always have the core considerations at the heart of our product offering with U-Values, Secured by Design, and guarantees and warranties that will satisfy all installations. Glazerite installers partners now have access to VEKA UK, Halo, The Residence Collection and Deceuninck UK products.
  |   Tags: Windows, Doors, Integral Blinds, Glazerite
News
New year, new opportunities for installers
New year, new opportunities for installers
With external factors making for difficult times, acheiving success this year might feel challenging. As a fabricator partner, we are focused on how we can best support our installers and help them stand out in a fiercely competitive market.   Product choice Having a range of products to choose from strongly appeals to today's increasingly discerning homeowners. Our comprehensive range covers the breadth of VEKA UK, Halo, The Residence Collection, and now the 2500 and 2800 system from Deceuninck. By constantly evolving and adapting our already extensive portfolio, our installers have access to a range of colours, styles, and price points, all backed up with excellent u-values, Secured by Design accreditation, and our 10 year guarantee for a high-quality product.  For homeowners on the hunt for a new door, our DoorCo range is equally as impressive, and one we are adding to this year. Our composite offering is further bolstered by our decision to make Ultion Sweet standard on our doors, enabling our installers to win over customers looking for attractive hardware that combines aesthetics, durability and security.     Added value solutions Having lots of different products to offer your end customer is one thing; sharing that in the right way is another. Showcasing your business to potential customers is key and helping our installers increase brand awareness using marketing is an important part of our overall offering. Our in-house marketing team works with installers in a range of ways, from sharing tips and ideas on how to maximise their marketing in their local market, to supporting with brochures, social media content, and the creation of a tailored website. It's an offering we've calculated is worth more than £5,000 to those installers currently utilising it and this year we're continuing to invest heavily in resources and tools to further strengthen our marketing support packages.   Supportive suppliers From products and extended warranties to marketing, our entire offering is designed to help our installers stand out from their competitors. Working closely with our suppliers means we can continue to deliver a high-quality portfolio and ensure our products continue to hit the spot on the areas that matter to the end customer, from innovation and quality to sustainable materials. One recent example is our collaboration with Brisant Secure to design and manufacture a patio handle that could seamlessly integrate with existing door furniture, while offering unparalleled weather resistance. The joint development partnership resulted in the Sweet patio handle; the perfect example of how working together with a key supplier means we can meet the needs of our installers and their own customers.   Differentiated support We tailor our support to suit each individual installer. That could mean technical advice for commercial installers on designs, regulations, and planning requirements to fabricating non-standard jobs, or reflecting changing end customer tastes and trends for those installers focusing on the residential market. With conditions making it difficult to continue with in-house fabrication, one area we are increasingly supporting is helping fabricator-installer businesses to move to installer-only models. By advising on areas some businesses might not have resources in, such as HR, IT, and marketing, and becoming their fabricator of choice, we help make the transition a smooth process.    Whatever is on the horizon, we're here to support every type of installer, with a tailored approach that sets them apart and helps them stand out in their market.  
  |   Tags: None
News
Expanding our manufacturing footprint into Yorkshire
Expanding our manufacturing footprint into Yorkshire
We have opened our operations at our North Division in Barnsley as part of our ambition to secure further growth for our installers. The purpose-built 30,000 sq.ft facility will focus exclusively on the production of Deceuninck 2500 and 2800 profile systems.  It follows our annoucement earlier this year that we had welcome Deceuninck to our portfolio, fabricating the 2500 bevelled range of casement and tilt and turn windows and residential and French doors. Closely located to the M1 and M64, the Barnsley site, situated in Darton, has the capacity to produce more than 1,000 frames per week. Manufacturing begins in early 2024 and will be a welcome boost for the local area which has recently seen job losses from the Safestyle site close in Wombwell. Rob Brearley, Group Managing Director, says: "It's long been our ambition to launch a manufacturing facility in Yorkshire, particuarly given the number of installers and connections we work with around the region. Together with our North West Division in Bolton, which focuses on our VEKA profile, we can offer the Deceuninck range and better support customers across the country with high-quality products." The new facility has enabled us to add the Deceuninck 2800 sculptured profile to our product offering. Rob adds: "Deceuninck gives ours installers access to another high-quality option alongside our VEKA, Halo and Residence Collection portfolio that can help them win new customers and stand out in the market. We're delighted to further cement our partnership with such a renowned system house that puts delivery, performance, innovation and customer focus at the heart of everything it does." Rob McGlennon, Managing Director, Deceuninck, says: "We're delighted to be growing our partnership with Glazerite. Their commitment to having a bespoke Deceuninck factory producing both our 2500 and 2800 ranges is great news. It's an exciting team for Glazerite and we are looking forward to seeing the site grow as it supports installers to realise success in their end markets." We have gone from strength to strength in recent years, with turnover growth of more than 25%. Today, it is one of the UK's leading fabricators with a comprehensive product offering underpinned by added-value solutions for its customers. Rob concludes: "Our growing footprint and portfolio expansion is a fantastic opportunity for our installers, whatever their end market and end customer budget. It's a great way to start 2024 and we're excited to see what the future brings for. us, our suppliers and our customers."
  |   Tags: Glazerite
News
Glazerite and Haffner at the cutting edge of success
Glazerite and Haffner at the cutting edge of success
We have undergone something of a transformation in recent years. With a new management team at the helm and a passion for continuous improvement across its operations, Darren Rhodes, Managing Director at our North West Division, explains why partnerships with the likes of leading machinery supplier Haffner play a central role in our drive for quality. It's our aim to enable our installers to be best-in-class, and to achieve that, they need high-quality products. To deliver those, we need a committed team, leading profile, and the very best in machinery. We've worked with Haffner since 2004 when we installed our first SBA machining centre at our Wellingborough site. Just a few years later, we became the first fabricator in the UK to invest in a Haffner SBA machining centre specifically tailored to manufacture vertical sliders. Today, our East Division in Peterborough houses an SB14 cutting and prepping centre and a SMR-5 welder. Our Midlands Division in Wellingborough also has one SMR-5 welder, while our North West site is home to two SMR-5 welders. To add to our Haffner portfolio, and ensure we continue to deliver for our customers, we have just purchased a new SMR-5 welder, which will be installed at Glazerite East shortly. Buying machinery from Haffner, which offers arguably the most comprehensive machine portfolio in the industry, demonstrates our ongoing commitment to our installers. Haffner machines are efficient, innovative, and high-performing, and play a key role in helping us support our customers with increased output and improved productivity, while their accuracy in use enables us to reduce waste. What's more, the automated nature of their machinery means we can be flexible with our workforce and scale up or scale down our operations to meet workflow. At our Peterborough site, where we manufacture our Halo and newly launched Deceuninck range, the fast and accurate abilities of our SMR-5 head inline welder has transformed our operations, with the asset capable of welding two frames simultaneously, speeding up setup and cycle times and making our operations much more efficient. Haffner's exceptional team of in-house industry and technical experts underpins its next-generation machinery by offering proactive, added-value support for customers. Their consultancy-style approach and our ongoing relationship mean we can trust them to get to grips with our specific requirements today and further down the line. By understanding what we need now, as well as future ambitions, we know they will develop and install the fabrication setup we need to support our own customers. Winners of Machinery Supplier of the Year at last year's G Awards, and finalists again this year, Haffner has made a name for themselves in the industry. Their phenomenal growth assures us we are moving forward with the support of an innovative supplier. Haffner Managing Director, Matt Thomas, says: "We're proud of our 20-year relationship with Glazerite. During that time, both businesses have grown significantly, and, like Glazerite, we continue to invest in our business and our team. Our innovative, high-performing machines deliver high levels of automation throughout the fabrication process and provide Glazerite with the flexibility and consistency they demand to continue to support their extensive customer base. On a personal note, Glazerite are fantastic to deal with, honest, understanding, and full of good people." To match our ambitions for growth and best support our installers, we are always looking for ways to optimise our operations and improve both our productivity and the quality of our output. Having a strong relationship with the like-minded Haffner puts us, and our installers, at the cutting edge.
  |   Tags: Glazerite
News
Heritage: Moving forward with timeless styles
Heritage: Moving forward with timeless styles
We have evolved our heritage portfolio to meet growing customer demand in recent years. Today, we offer a range of flush sash windows and traditionally-styled doors.   Area Sales Manager, Carly Graham, explains how working with innovative supply partners like The Residence Collection means our installers have a solution for every customer need. Over the last decade we have forged a strong partnership with The Residence Collection. It's a collaborative approach that supports installers with products that help win new business thanks to choice, premium quality and marketing support. With the renowned R7 and R9 products on offer, we give installers access to on-trend products that tick every box for homeowners, from intricate detailing to a range of classic colours. We manufacture our Residence portfolio at our Specials Division in Wellingborough, Northamptonshire, where a skilled team crafts the heritage products with the care, attention and detail needed to product a stunning and durable end product. The site has undergone extensive investment already this year, including machinery and equipment and adaptations to improve the flow in production. The enhancements have resulted in greater efficiencies to the output and end product quality. Heritage is a high-growth marketing, and we want to be able to support our installers to win more business. To achieve that we are constantly evolving our approach, including the rollout of Timberweld® technology. By using this method of welding corners on uPVC to create an authentic timber butt joint effect, we've been able to increase output and consistency in finish. By offering R9 unglazed, we have also made transportation, fitting and handling easier for installers, encouraging those who may never have specified R9 before to include it in their offering.     Importantly for installers, the Residence portfolio is backed up with technical and marketing support from both Glazerite and The Residence Collection. This includes a range of Glazerite-produced marketing collateral our customers can brand as their own, including a dedicated heritage brochure. We also offer point-of-sale materials, social media assets and website content. The technical support on offer from The Residence Collection helps support planning applications, with access to resources such as CAD files and materials that assist with the use of Residence in conservation areas. I was recently approached by a housebuilder who wanted help to find an installer who could fit R9 into homes on a new development. We turned to longstanding Glazerite customer, MG Windows Northampton, and worked in partnership with them to determine the right specification for the build. Interestingly, the housebuilder had previously used timber windows in other developments, but with buyers expressing a lack of time and the effort required to maintain wood, the builders decided to switch to uPVC. With the development situated amongst traditional stone properties in a small Northamptonshire village, the chosen solution needed to fit seamlessly in terms of aesthetics, while meeting the demands of consumers with little time for maintenance. Designed along the principles of traditional 19th century timber windows combined with the advantages of low maintenance, modern materials, R9 was the perfect fit. The timeless aesthetics balance well with the thermal, acoustic and security benefits homeowners were also looking for.   Matt Munns from MG Window Systems Northampton adds: "When completed, each of the 18 properties will feature 10-12 R9 windows in Corse Lawn or Painswick, depending on the house type, finished with a single astragal bar and Pear Drop handles. It's been a fantastic project to be involved in, particularly given all the elements involved."     A key part of the install has been the work done by our Technical team in partnership with the housebuilder and MG Windows Northampton to ensure we could meet the stringent noise reduction and building regulations required for the development. Our team worked with relevant stakeholders to advise on which ancillary products would be needed where including acoustic trickle vents and the correct hardware to achieve the Secured by Design accreditation desired by the builder. Crucially for our installers, new builds are a growing market for Residence products, which until now have been mainly used in renovation projects. Underpinned by our marketing and technical expertise and strong supplier relationships, our heritage portfolio helps our installers with new business. With our R9 offering further complemented by the R7, Halo flush sash and Imagine Vertical Slider, our installers have access to a full suite of heritage products that look perfectly at home in new builds and period properties, whilst meeting the needs of the most demanding homeowner. Are you interested in learning more about our Heritage Range of products? Get in touch with our team today.
  |   Tags: Windows, Residence 9, Residence Collection
News
How strong supplier partnerships are opening doors for our installers
How strong supplier partnerships are opening doors for our installers
Our Sales & Commercial Director Jeff Dunn shares how the fabricator’s relationships with DoorCo and Brisant Secure make a real difference for our customers. This year marks our decade-long partnership with DoorCo, the UK’s leading independent manufacturer and supplier of composite doors. DoorCo’s high-quality composites have transformed what we are able to offer our customers, with our range going from strength to strength. It means our installers can give their own customers a choice from more than 40 DoorCo composite doors, crafted in a range of traditional and contemporary styles. Given today’s discerning homeowner, the fact DoorCo’s offering is available in 52 colours – with the option to colour match to any RAL - is another huge draw. Our relationship certainly opens doors to new business for our installers, while DoorCo’s proactive and engaging approach to marketing underpins our own marketing communications collateral such as social media content and brochures, which are available for use by our installers.   Staying on top of trends With one eye on today’s customer desires and one on tomorrow’s demands, DoorCo’s offering keeps pace with current trends and meets future ones on style, glass and colour. According to their latest statistics, the top doors so far this year underline continued homeowner demand for traditional styles, with the likes of the Princess and Marquise remaining best sellers. When it comes to colour, shades of grey remain strong, with Anthracite Grey, Slate and Agate top of the list. If customers do want an alternative, hues of green and blue come out on top, like this Marquise with Ultion Sweet furniture recently installed by Cumbria-based Martindale Windows (pictured). Meanwhile, homeowners are currently favouring simple or plain glass designs. By actively partnering with our suppliers, we are able to evolve what we offer our installers on additions like furniture and smart technology too.   Strong partnerships Our partnership with Brisant Secure is built on collaboration in innovation and adding value for our installers. It is a strong partnership, as demonstrated by our recently announced plans to offer Ultion Sweet door furniture as standard on all of our doors, at no extra cost to installers. Ultion Sweet appeals to end customers because it strikes the perfect balance of aesthetics and durability. What’s more, Ultion Sweet’s exceptional performance and unparalleled weather resistance come backed with a 20-year anti-corrosion manufacturer-to-consumer guarantee, which means homeowners register directly with Brisant, taking the pressure of potential (though unlikely) future call backs for our installers. 2023 has certainly heralded innovation, with the unveiling of the Ultion Sweet patio handle – the result of a joint project between Glazerite and Brisant. The handle seamlessly integrates with the rest of the Ultion Sweet offering and gives the homeowner peace of mind thanks to Ultion Sweet’s quality, style and durability. Brisant hasn’t stopped there either, with the recent introduction of a new urn-style door knocker to appeal to customers looking for a more traditional look.   Point of difference With high security features essential and smart technology practically a must for today’s homeowners, the Ultion three-star cylinder we fit as standard is another differentiator. What is more, a simple upgrade gives homeowners access to Ultion Nuki Plus, which offers a host of clever locking features including smartphone control and fingerprint recognition, adding another point of difference for our installers. When it comes to choice, we don’t stop there – almost all of our doors are supplied using the high-performance Avantis multipoint locking system, which, with a simple upgrade, can be transformed into the Kubu smart technology offering. Like DoorCo, Brisant is proactive with its marketing. Partnerships with these industry leaders mean we are continually evolving our door and furniture portfolio to better support our installers. With such a huge range of choices on offer, you don’t need to look elsewhere for a fabricator ready and waiting to turn you into a best-in-class installer.
  |   Tags: None
Case Study
Imperial College London
Imperial College London
Deceuninck 2500 Tilt and Turn windows were fitted at the Imperial College in London.  Length: 30 months Products: 1,100 frames Deceuninck 2500 Tilt and Turn windows Decoroc 4 sided colour Iron Grey RAL 7011 Acoustics RW38db U Value 1.5 Customer saving versus aluminium was 30% Tilt and Turn windows key features: Bold, modern, contemporary with classic European pedigree Class 4 Air Permebality; Class 8A Water tightness; Class A5 2000Pa exposure Galvanised steel profiles optimised for strength and secure hardware attachment 'U' values can be achieved below current minumum requirements  
  |   Tags: Commercial
News
Installer marketing: Leveraging added value solutions from your fabricator
Installer marketing: Leveraging added value solutions from your fabricator
Michelle Wright, our Head of Marketing, shares how fabricator support can help installers stand out from competitors and win new customers.   The current climate might be challenging but it isn’t putting the brakes on home renovations for every homeowner, with more than a third considering making enhancements this year. For those with the money to spend, key drivers are eco-improvements; changes made to achieve environmental or energy efficient benefits. According to recent statistics, nine out of ten homeowners plan to carry out work that will make their houses more thermally efficient, with purchases including solar panels and thermal insulation. Marketing the benefits of today’s uPVC windows and doors will therefore appeal to today’s environmentally conscious homeowners, as well as their wallets - cutting down energy usage reduces the impact on the environment and drives down utility bills. What’s more, uPVC is more environmentally friendly, with products from the likes of VEKA containing recycled uPVC - a material that can be recycled again and again up to 10 times. That’s the equivalent of a 350-year lifespan. It's these kinds of key messages that we encourage our installers to promote and share with their customers in a range of different ways. Thinking about who the end customer is and what appeals to them enables the message to be tailored to meet their needs, whether that’s saving them money on their bills, reducing carbon emissions, adding value to their home or simply living in a draught-free environment when the nights draw in. Talking of instant gratification, millennials are a key audience to target and to do that, you need to be where they are – online. Today and tomorrow’s homeowners like to research online and search for reviews before choosing an installer. As a key audience to target it’s also worth considering what else drives them. As millennials are more likely to seek out innovations, then smart technology is an excellent lever to pull. Winning awards and showcasing them is another great way to market your business, via your local press and your social media channels and website, especially if it is for customer service. Two of our installer partners, Qualplas and Thistle, recently won National Customer Satisfaction awards in this year’s Independent Network Awards, which can be used as proof points of their successful installs and wraparound service.   When it comes to building a great online presence, we support our installer partners heavily, whether that’s with content and images to enhance their existing web presence or building a dynamic website and supplying social media content to support brand awareness and give homeowners a great first impression.   Hundreds of our customers already take advantage of the various marketing support options we offer, particularly our branded website which can be fully tailored to suit their business and offering, including other home improvement areas, whilst using local messaging to ensure it is relevant for potential customers. The site is user-friendly and underpinned by SEO; creating the perfect showcase for their company and portfolio, with flip technology brochures embedded ready for customers to browse. Where an installer already has a website, we can add value with pointers using our digital audit, where we do a deep dive on the site’s performance, recommending changes to maximise opportunities and rank higher in local Google searches. The digital audit also looks at social media channels to show which areas are working well or where they can be improved. Investment in an active social presence reaps rewards, with homeowners turning to Facebook, Instagram and Pinterest for inspiration and customer reviews when it comes to renovations. Our social media toolkit equips installers with assets and content to engage audiences and win over new customers. Through powerful photography, engaging blog articles and video content, we can help you pique the interest of even the most cautious of consumers. Our marketing support is utilised by more than one third of our customer base. It’s a varied offering, which we’ve calculated is worth more than £5000 to those installers currently utilising it. Alongside digital marketing it also includes traditional marketing in the form of rebranding, product brochures, point of sale material and drop cards, which can be branded with your own company details. Whatever an installer’s goals or end market, we tailor our marketing packages to take the burden away and enable them to focus on their core activities. Working with Glazerite can really bolster an installer’s brand image, putting them on a par with the nationals.
  |   Tags: Marketing support
News
Unveiling Ultion Sweet as standard
Unveiling Ultion Sweet as standard
We have unveiled a new standard offering for installers, set to appeal to consumers looking for the perfect balance of aesthetics, durability and security.  The move will see our doors fitted with Ultion Sweet door furniture at no extra cost to installers, as part of our ambitions to support our customers to differentiate themselves in their own markets.  Jeff Dunn, Sales & Commercial Director, explains: "As part of ongoing investment into our portfolio, we are delighted to add Ultion Sweet as our standard door furniture offering going forward. Ultion Sweet is an exceptional system: premium in quality, unique in style and innovative in performance. Its unparelled weather resistance comes backed with Brisant Secure's enhanced warranty for extra peace of mind." The egdeless design of Ultion Sweet combines aesthetics with simplicity and is available in a range of finishes. The system has a 20 year anti-corrosion guarantee, with a 'fit and forget' manufactuer-to-consumer approach enabling homeowners to register online with Brisant directly. Brisant underpins its unique Ultion and Ultion Sweet products with distinctive marketing, including brochures and social media campaigns that outline Ultion Sweet's durability and style credentials to homeowners. The news follows the announcment of a collaboration between Brisant and Glazerite on a Ultion Sweet patio door handle, following a joint product development project. A new urn-style door knocker has also been added to the range, with a traditional look complementing the contemporary styling of Ultion Sweet products. Nick Dutton, CEO of Brisant Secure adds, "Glazerite and Brisant Secure have had a longstanding partnership, which includes active collaboration on NPD. We're delighted that Glazerite has added Ultion Sweet as its standard offering on doors and look forward to support their installers to win new business."
  |   Tags: Hardware

Check out the latest news from Glazerite regarding installations, products and the latest news  
Product demonstrators, security testing and information videos, you'll find it all in this section.
We have a wide range of case studies available, in this section you'll find a few of them.