Glazerite and Haffner at the cutting edge of success

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We have undergone something of a transformation in recent years. With a new management team at the helm and a passion for continuous improvement across its operations, Darren Rhodes, Managing Director at our North West Division, explains why partnerships with the likes of leading machinery supplier Haffner play a central role in our drive for quality.

It's our aim to enable our installers to be best-in-class, and to achieve that, they need high-quality products. To deliver those, we need a committed team, leading profile, and the very best in machinery.

We've worked with Haffner since 2004 when we installed our first SBA machining centre at our Wellingborough site. Just a few years later, we became the first fabricator in the UK to invest in a Haffner SBA machining centre specifically tailored to manufacture vertical sliders.

Today, our East Division in Peterborough houses an SB14 cutting and prepping centre and a SMR-5 welder. Our Midlands Division in Wellingborough also has one SMR-5 welder, while our North West site is home to two SMR-5 welders. To add to our Haffner portfolio, and ensure we continue to deliver for our customers, we have just purchased a new SMR-5 welder, which will be installed at Glazerite East shortly.

Buying machinery from Haffner, which offers arguably the most comprehensive machine portfolio in the industry, demonstrates our ongoing commitment to our installers.

Corner weldingHaffner machines are efficient, innovative, and high-performing, and play a key role in helping us support our customers with increased output and improved productivity, while their accuracy in use enables us to reduce waste. What's more, the automated nature of their machinery means we can be flexible with our workforce and scale up or scale down our operations to meet workflow.

At our Peterborough site, where we manufacture our Halo and newly launched Deceuninck range, the fast and accurate abilities of our SMR-5 head inline welder has transformed our operations, with the asset capable of welding two frames simultaneously, speeding up setup and cycle times and making our operations much more efficient.

Haffner's exceptional team of in-house industry and technical experts underpins its next-generation machinery by offering proactive, added-value support for customers. Their consultancy-style approach and our ongoing relationship mean we can trust them to get to grips with our specific requirements today and further down the line. By understanding what we need now, as well as future ambitions, we know they will develop and install the fabrication setup we need to support our own customers.

Winners of Machinery Supplier of the Year at last year's G Awards, and finalists again this year, Haffner has made a name for themselves in the industry. Their phenomenal growth assures us we are moving forward with the support of an innovative supplier.

Haffner Managing Director, Matt Thomas, says: "We're proud of our 20-year relationship with Glazerite. During that time, both businesses have grown significantly, and, like Glazerite, we continue to invest in our business and our team. Our innovative, high-performing machines deliver high levels of automation throughout the fabrication process and provide Glazerite with the flexibility and consistency they demand to continue to support their extensive customer base. On a personal note, Glazerite are fantastic to deal with, honest, understanding, and full of good people."

To match our ambitions for growth and best support our installers, we are always looking for ways to optimise our operations and improve both our productivity and the quality of our output. Having a strong relationship with the like-minded Haffner puts us, and our installers, at the cutting edge.

Recent News

Keeping ahead of changing trends and designs
In today's market accessing a wide range of quality products is essential for installers in winning new business. Whether a domestic installation or commercial installation the same challenges of accommodating the various aesthetics for property style to the more emotive considerations such as security, energy efficiency and the environment. As a business we continually review and adapt our product offering in alignment with changing trends and demands to ensure our installers stay relevant. In the summer last year we introduced the 2500 bevelled system to our range to open up more opportunity to our commercial installers. This was a much welcomed addition to our range and at the end of the year we opened our Barnsley site, for the manufacture of Deceuninck 2500 and 2800 initially. Already in 2024 we have strengthened our aluminium offering with the addition of AluK casement and tilt and turn windows, the EdgeGLIDE+® sliding door and UniFOLD+® bifold doors. Striking the balance of clean and modern living our partnership with Morley Glass was an obvious one to offer the high end range of Uni-Blinds® , to complete installations to a really high standard. Working with partners that at the leading edge of product development is an integral part of our product portfolio. This week VEKA have announced they will soon be unveiling a revolutionary new system. We can't wait to share this one with our installers, it's some fantastic work demonstrating not only their innovative thinking, but they are listening and responding to market and customer needs. By constantly evolving evolving and adapting our already extensive portfolio, our installers have access to an impressive range of systems, products and brands which open up the choice of colours, styles, and price points to a new level. We always have the core considerations at the heart of our product offering with U-Values, Secured by Design, and guarantees and warranties that will satisfy all installations. Glazerite installers partners now have access to VEKA UK, Halo, The Residence Collection and Deceuninck UK products.
  |   Tags: Windows, Doors, Integral Blinds, Glazerite
New year, new opportunities for installers
With external factors making for difficult times, acheiving success this year might feel challenging. As a fabricator partner, we are focused on how we can best support our installers and help them stand out in a fiercely competitive market.   Product choice Having a range of products to choose from strongly appeals to today's increasingly discerning homeowners. Our comprehensive range covers the breadth of VEKA UK, Halo, The Residence Collection, and now the 2500 and 2800 system from Deceuninck. By constantly evolving and adapting our already extensive portfolio, our installers have access to a range of colours, styles, and price points, all backed up with excellent u-values, Secured by Design accreditation, and our 10 year guarantee for a high-quality product.  For homeowners on the hunt for a new door, our DoorCo range is equally as impressive, and one we are adding to this year. Our composite offering is further bolstered by our decision to make Ultion Sweet standard on our doors, enabling our installers to win over customers looking for attractive hardware that combines aesthetics, durability and security.     Added value solutions Having lots of different products to offer your end customer is one thing; sharing that in the right way is another. Showcasing your business to potential customers is key and helping our installers increase brand awareness using marketing is an important part of our overall offering. Our in-house marketing team works with installers in a range of ways, from sharing tips and ideas on how to maximise their marketing in their local market, to supporting with brochures, social media content, and the creation of a tailored website. It's an offering we've calculated is worth more than £5,000 to those installers currently utilising it and this year we're continuing to invest heavily in resources and tools to further strengthen our marketing support packages.   Supportive suppliers From products and extended warranties to marketing, our entire offering is designed to help our installers stand out from their competitors. Working closely with our suppliers means we can continue to deliver a high-quality portfolio and ensure our products continue to hit the spot on the areas that matter to the end customer, from innovation and quality to sustainable materials. One recent example is our collaboration with Brisant Secure to design and manufacture a patio handle that could seamlessly integrate with existing door furniture, while offering unparalleled weather resistance. The joint development partnership resulted in the Sweet patio handle; the perfect example of how working together with a key supplier means we can meet the needs of our installers and their own customers.   Differentiated support We tailor our support to suit each individual installer. That could mean technical advice for commercial installers on designs, regulations, and planning requirements to fabricating non-standard jobs, or reflecting changing end customer tastes and trends for those installers focusing on the residential market. With conditions making it difficult to continue with in-house fabrication, one area we are increasingly supporting is helping fabricator-installer businesses to move to installer-only models. By advising on areas some businesses might not have resources in, such as HR, IT, and marketing, and becoming their fabricator of choice, we help make the transition a smooth process.    Whatever is on the horizon, we're here to support every type of installer, with a tailored approach that sets them apart and helps them stand out in their market.  
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Expanding our manufacturing footprint into Yorkshire
We have opened our operations at our North Division in Barnsley as part of our ambition to secure further growth for our installers. The purpose-built 30,000 sq.ft facility will focus exclusively on the production of Deceuninck 2500 and 2800 profile systems.  It follows our annoucement earlier this year that we had welcome Deceuninck to our portfolio, fabricating the 2500 bevelled range of casement and tilt and turn windows and residential and French doors. Closely located to the M1 and M64, the Barnsley site, situated in Darton, has the capacity to produce more than 1,000 frames per week. Manufacturing begins in early 2024 and will be a welcome boost for the local area which has recently seen job losses from the Safestyle site close in Wombwell. Rob Brearley, Group Managing Director, says: "It's long been our ambition to launch a manufacturing facility in Yorkshire, particuarly given the number of installers and connections we work with around the region. Together with our North West Division in Bolton, which focuses on our VEKA profile, we can offer the Deceuninck range and better support customers across the country with high-quality products." The new facility has enabled us to add the Deceuninck 2800 sculptured profile to our product offering. Rob adds: "Deceuninck gives ours installers access to another high-quality option alongside our VEKA, Halo and Residence Collection portfolio that can help them win new customers and stand out in the market. We're delighted to further cement our partnership with such a renowned system house that puts delivery, performance, innovation and customer focus at the heart of everything it does." Rob McGlennon, Managing Director, Deceuninck, says: "We're delighted to be growing our partnership with Glazerite. Their commitment to having a bespoke Deceuninck factory producing both our 2500 and 2800 ranges is great news. It's an exciting team for Glazerite and we are looking forward to seeing the site grow as it supports installers to realise success in their end markets." We have gone from strength to strength in recent years, with turnover growth of more than 25%. Today, it is one of the UK's leading fabricators with a comprehensive product offering underpinned by added-value solutions for its customers. Rob concludes: "Our growing footprint and portfolio expansion is a fantastic opportunity for our installers, whatever their end market and end customer budget. It's a great way to start 2024 and we're excited to see what the future brings for. us, our suppliers and our customers."
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