We have evolved our heritage portfolio to meet growing customer demand in recent years. Today, we offer a range of flush sash windows and traditionally-styled doors.
Area Sales Manager, Carly Graham, explains how working with innovative supply partners like The Residence Collection means our installers have a solution for every customer need.
Over the last decade we have forged a strong partnership with The Residence Collection. It's a collaborative approach that supports installers with products that help win new business thanks to choice, premium quality and marketing support.
With the renowned R7 and R9 products on offer, we give installers access to on-trend products that tick every box for homeowners, from intricate detailing to a range of classic colours.
We manufacture our Residence portfolio at our Specials Division in Wellingborough, Northamptonshire, where a skilled team crafts the heritage products with the care, attention and detail needed to product a stunning and durable end product. The site has undergone extensive investment already this year, including machinery and equipment and adaptations to improve the flow in production. The enhancements have resulted in greater efficiencies to the output and end product quality.
Heritage is a high-growth marketing, and we want to be able to support our installers to win more business. To achieve that we are constantly evolving our approach, including the rollout of Timberweld® technology. By using this method of welding corners on uPVC to create an authentic timber butt joint effect, we've been able to increase output and consistency in finish. By offering R9 unglazed, we have also made transportation, fitting and handling easier for installers, encouraging those who may never have specified R9 before to include it in their offering.
Importantly for installers, the Residence portfolio is backed up with technical and marketing support from both Glazerite and The Residence Collection. This includes a range of Glazerite-produced marketing collateral our customers can brand as their own, including a dedicated heritage brochure. We also offer point-of-sale materials, social media assets and website content.
The technical support on offer from The Residence Collection helps support planning applications, with access to resources such as CAD files and materials that assist with the use of Residence in conservation areas.
I was recently approached by a housebuilder who wanted help to find an installer who could fit R9 into homes on a new development. We turned to longstanding Glazerite customer, MG Windows Northampton, and worked in partnership with them to determine the right specification for the build.
Interestingly, the housebuilder had previously used timber windows in other developments, but with buyers expressing a lack of time and the effort required to maintain wood, the builders decided to switch to uPVC. With the development situated amongst traditional stone properties in a small Northamptonshire village, the chosen solution needed to fit seamlessly in terms of aesthetics, while meeting the demands of consumers with little time for maintenance.
Designed along the principles of traditional 19th century timber windows combined with the advantages of low maintenance, modern materials, R9 was the perfect fit. The timeless aesthetics balance well with the thermal, acoustic and security benefits homeowners were also looking for.
Matt Munns from MG Window Systems Northampton adds: "When completed, each of the 18 properties will feature 10-12 R9 windows in Corse Lawn or Painswick, depending on the house type, finished with a single astragal bar and Pear Drop handles. It's been a fantastic project to be involved in, particularly given all the elements involved."
A key part of the install has been the work done by our Technical team in partnership with the housebuilder and MG Windows Northampton to ensure we could meet the stringent noise reduction and building regulations required for the development. Our team worked with relevant stakeholders to advise on which ancillary products would be needed where including acoustic trickle vents and the correct hardware to achieve the Secured by Design accreditation desired by the builder.
Crucially for our installers, new builds are a growing market for Residence products, which until now have been mainly used in renovation projects.
Underpinned by our marketing and technical expertise and strong supplier relationships, our heritage portfolio helps our installers with new business. With our R9 offering further complemented by the R7, Halo flush sash and Imagine Vertical Slider, our installers have access to a full suite of heritage products that look perfectly at home in new builds and period properties, whilst meeting the needs of the most demanding homeowner.
Are you interested in learning more about our Heritage Range of products? Get in touch with our team today.