Unveiling Ultion Sweet as standard

Tags: Hardware | Added: 17 August 2023

We have unveiled a new standard offering for installers, set to appeal to consumers looking for the perfect balance of aesthetics, durability and security.

The move will see our doors fitted with Ultion Sweet door furniture at no extra cost to installers, as part of our ambitions to support our customers to differentiate themselves in their own markets.

Jeff Dunn, Sales & Commercial Director, explains: "As part of ongoing investment into our portfolio, we are delighted to add Ultion Sweet as our standard door furniture offering going forward. Ultion Sweet is an exceptional system: premium in quality, unique in style and innovative in performance. Its unparelled weather resistance comes backed with Brisant Secure's enhanced warranty for extra peace of mind."

The egdeless design of Ultion Sweet combines aesthetics with simplicity and is available in a range of finishes. The system has a 20 year anti-corrosion guarantee, with a 'fit and forget' manufactuer-to-consumer approach enabling homeowners to register online with Brisant directly. Brisant underpins its unique Ultion and Ultion Sweet products with distinctive marketing, including brochures and social media campaigns that outline Ultion Sweet's durability and style credentials to homeowners.

The news follows the announcment of a collaboration between Brisant and Glazerite on a Ultion Sweet patio door handle, following a joint product development project. A new urn-style door knocker has also been added to the range, with a traditional look complementing the contemporary styling of Ultion Sweet products.

Nick Dutton, CEO of Brisant Secure adds, "Glazerite and Brisant Secure have had a longstanding partnership, which includes active collaboration on NPD. We're delighted that Glazerite has added Ultion Sweet as its standard offering on doors and look forward to support their installers to win new business."

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Partnering with Deceuninck to elevate our commercial offering

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Glazerite appoints a new face to boost Scottish presence

We have appointed a new Area Sales Manager to bolster support for installers based in Scotland, where we already have a burgeoning customer base. Jordan Davidson has joined us in the newly created role of Area Sales Manager - Scotland to underpin the service we offer to existing customers based there. It follows the growth of our product portfolio, which now includes the Deceuninck profile system alongside its VEKA and Residence Collection offering, and the recent opening of our North Division in Barnsley, South Yorkshire. Scotland-based Jordan has spent nearly a decade in the fenestration industry and will help us strengthen our positioning and the support we can offer installers situated north of the border. He says: “I am excited and grateful to be given the opportunity to join the team at Glazerite. As a fabricator, Glazerite offers installers a huge range of products and solutions designed to deliver first-class installations and grow their business. I am looking forward to meeting our existing customers and welcoming new ones in the near future.” Jeff Dunn, Group Sales & Commercial Director of Glazerite says: “It is our aim to strengthen our presence nationwide while continuing to deliver what our installers want and need – exceptional customer service and leading, high-quality products. “By welcoming Jordan to our sales team, we now have a local presence in a growing market. Jordan is key to the continuation of existing relationships with those of our installers based in Scotland and an opportunity for us to reach new customers in an important region.”

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	(01933) 443222
	The Glazerite UK Group Ltd. 39-43 Rixon Court, Finedon Rd, Industrial Estate, Wellingborough, Northamptonshire, NN8 4BA